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	<title>Alan Whiteside - Howzit Media Marketing</title>
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	<title>Alan Whiteside - Howzit Media Marketing</title>
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		<title>Looking for a Fort Lauderdale based Social Media Marketing Agency?</title>
		<link>https://www.howzitmediamarketing.com/looking-fort-lauderdale-based-social-media-marketing-agency/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Thu, 24 Mar 2016 23:56:37 +0000</pubDate>
				<category><![CDATA[Marketing - SEO Consultants]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Marketing Agency]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[Linkedin Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=897</guid>

					<description><![CDATA[<p>Social Media Marketing is an important tool in growing your business. Social Media Marketing for today&#8217;s business, &#8220;online or off line&#8221;, is a very important aspect of your marketing strategy and should be budgeted accordingly. The cost of undertaking Social Media Campaigns in the social media space can be relatively low in comparison to other marketing [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/looking-fort-lauderdale-based-social-media-marketing-agency/">Looking for a Fort Lauderdale based Social Media Marketing Agency?</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<h3><strong>Social Media Marketing is an important tool in growing your business.</strong></h3>
<p>Social Media Marketing for today&#8217;s business, &#8220;online or off line&#8221;, is a very important aspect of your marketing strategy and should be budgeted accordingly. The cost of undertaking Social Media Campaigns in the social media space can be relatively low in comparison to other marketing media, the detail that can be afforded when targeting clients or groups of people (Target Market) is very unique. Unlike the traditional marketing i.e Print, Radio or TV, Social Media can reach a global market and rolled out very quickly when needed.</p>
<p><span id="more-897"></span>The types of<strong> social media marketing services</strong> vary, but begin with creating a social media profile on existing platforms, these would include but not limited to: Facebook, Linkedin, Google Plus, Twitter, Pinterest, Tumblr, Snapchat, Instagram etc. There are a wide range of platforms available but not all of them might be suited to your social media marketing campaign, we offer advice on the best platform for you, your products, your service and target demographic. It is important to take note of the content your are posting or sharing on social media, relevant and eye catching titles and graphics are attractive to perspective audiences. The key is to provide information but entertain and educate in the process. It is our job to guide and provide each client with a successful social media presence that is geared to promoting their brand.</p>
<p>One of the reasons &#8220;socializing&#8221; over the web has become so popular is because of the speed at which information can be shared with people in the market place, and in turn allows you to gather a response to your business or product. The use of Social Media Marketing helps to establish a far closer relationship with your potential clients and allows people to share the products and services that you may offer. Social Media can act as a delivery system and voice for your business to target a wide market, otherwise somewhat unreachable with other marketing tools.</p>
<p>As is the case with most forms of marketing there are a number of elements to be aware of, we advise all our clients and guide them through the process of developing a successful campaign. The goal is for social media to work for you, not hurt you. Customers, Users and Readers are highly influenced by online reviews. No matter what your industry is your online record should be &#8220;squeaky clean&#8221;, that way you build trust with the consumer and increase your ROI (Return On Investment). The ROI on a social media campaign can be calculated at the end of a period, by looking at the number and value of sales developed over said period, then dividing them back into the cost. This will help you determine the cost of acquisition and will also will help you budget accordingly for your next campaign. Social Media marketing Campaigns should ideally be undertaken hand in hand with with SEO and developing visuals that will drive to your target market.</p>
<p>If you are interested in learning more about developing a social media campaign or discussing giving your business an on line presence, contact <strong>Howzit Media Marketing Agency</strong> in Fort Lauderdale at 954-351-9450 or visit us at <strong>2440 E Commercial Blvd #1, Fort Lauderdale, FL 33308.</strong></p><p>The post <a href="https://www.howzitmediamarketing.com/looking-fort-lauderdale-based-social-media-marketing-agency/">Looking for a Fort Lauderdale based Social Media Marketing Agency?</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">897</post-id>	</item>
		<item>
		<title>Organic SEO Agency in South Florida</title>
		<link>https://www.howzitmediamarketing.com/organic-seo-agency-in-south-florida/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Thu, 12 Nov 2015 19:55:59 +0000</pubDate>
				<category><![CDATA[Marketing - SEO Consultants]]></category>
		<category><![CDATA[Organic seo]]></category>
		<category><![CDATA[SEO Consultants]]></category>
		<category><![CDATA[White Hat SEO]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[florida]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[seo content]]></category>
		<category><![CDATA[south]]></category>
		<category><![CDATA[white hat seo]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=1194</guid>

					<description><![CDATA[<p>As one of South Florida&#8217;s leading Organic SEO agencies, our focus is to ensure that we improve our clients website rankings with a goal of increasing their profits and turnover. We not only develop unique and creative content but include our clients in the process, educating and guiding them throughout the development of their marketing campaign. What [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/organic-seo-agency-in-south-florida/">Organic SEO Agency in South Florida</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<p>As one of South Florida&#8217;s leading Organic SEO agencies, our focus is to ensure that we improve our clients website rankings with a goal of increasing their profits and turnover. We not only develop unique and creative content but include our clients in the process, educating and guiding them throughout the development of their marketing campaign. What we have here is a little Organic SEO 101 if you will, a brief outline on how Organic SEO can work for you.</p>
<p><span id="more-1194"></span></p>
<p>Our SEO strategies and marketing campaigns run seamlessly together to assist our local and national clients in achieving optimal results in even the most adverse of conditions.</p>
<p>Organic SEO is often likened to a long distance marathon and not a sprint, it is best suited to the companies that take their growth seriously. Whilst some organic results can be achieved within weeks of starting a campaign, the longer term organic growth and benefits can take from 10-18 months to achieve and maintain results. The focus on meeting Google web master guidelines and ensuring that you comply cannot be understated. We ensure that the technical aspects of your site structure and content are up to scratch and and meet web standards.</p>
<p>Once have your website content management, strategy and delivery platform are resolved we look towards the content that is delivered over your website social media platforms. Google will rank websites that it sees as delivering content that answers the questions of your target market.</p>
<h3> <a href="https://i0.wp.com/www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article.jpg?ssl=1"><img data-recalc-dims="1" decoding="async" class="aligncenter size-full wp-image-1115" src="https://i0.wp.com/www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article.jpg?resize=1024%2C357&#038;ssl=1" alt="Howzit Media Marketing No secrets in SEO" width="1024" height="357" srcset="https://www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article.jpg 1024w, https://www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article-980x342.jpg 980w, https://www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article-480x167.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></a></h3>
<h3></h3>
<h3></h3>
<h3>Technical SEO &#8211; Organic Technical SEO</h3>
<p>We specialize in the use of <strong>Organic Technical SEO </strong>when working on your website. Why you may ask? The goal is to ensure that the methods we apply to your site will ensure that there is an absolute minimal chance of receiving a manual penalty from search engines. After all you have invested time and money in your online presence, and the last thing we need is for it to drop off the rankings due to careless use of &#8220;SEO Java Scripts&#8221; and poor SEO techniques.</p>
<h3></h3>
<h3>Organic SEO &#8211; Local Search</h3>
<p>There are many techniques we use to ensure that your <strong>Organic SEO</strong> is configured correctly for <strong>Local Search. </strong>One of them is <strong>Rich Snippet Data,</strong> and it is important that it&#8217;s set up correctly as a &#8220;local business&#8221;. Starting a Google Business account is also important including your precise &#8220;map data&#8221; making it that much easier for your clients and future clients to find you.</p>
<p>Key: That local content, names etc are all included in your website content.</p>
<h3></h3>
<h3>Organic SEO &#8211; National Search</h3>
<p>To ensure that you get national results, we keep doing what we&#8217;ve been doing, just on a larger scale, we regularly ensure that the content quality is consistent across all platforms.</p>
<p>Remember that all the work that is put into the SEO and content is to build your &#8220;Brand&#8221; and get more clients engaging with your business. High web traffic, millions of Twitter followers and large volumes of Facebook fans mean nothing if you don&#8217;t sell products or services over your website and other online platforms. It is important to secure a reputable SEO consulting agency to undertake and work alongside as your business partner, this is why we are transparent with our clients when it comes to our work process, so they understand how we get the results we do.</p>
<p>&nbsp;</p><p>The post <a href="https://www.howzitmediamarketing.com/organic-seo-agency-in-south-florida/">Organic SEO Agency in South Florida</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1194</post-id>	</item>
		<item>
		<title>Why Use An Online Marketing Agency?</title>
		<link>https://www.howzitmediamarketing.com/why-use-an-online-marketing-agency/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Wed, 11 Nov 2015 20:02:38 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing - Online Brand]]></category>
		<category><![CDATA[Marketing - SEO Consultants]]></category>
		<category><![CDATA[Marketing Blog]]></category>
		<category><![CDATA[Marketing Ft Lauderdale]]></category>
		<category><![CDATA[Organic seo]]></category>
		<category><![CDATA[SEO Consultants]]></category>
		<category><![CDATA[Social Media Campaigns]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[seo]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=608</guid>

					<description><![CDATA[<p>Successful Online Marketing Guarantees Satisfaction. Whether you choose to refer to it as content marketing, Internet marketing or Web-based advertising, they all form a part of your online outreach. Modern marketers understand the advantages of utilizing websites and social media to boost and enhance customer interaction, generate sales and guarantee satisfaction. The primary goal of effective online marketing is [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/why-use-an-online-marketing-agency/">Why Use An Online Marketing Agency?</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<h2>Successful Online Marketing Guarantees Satisfaction.</h2>
<p>Whether you choose to refer to it as <strong>content marketing</strong>, <strong>Internet marketing or</strong> <strong>Web-based advertising</strong>, they all form a part of your <strong>online outreach</strong>. Modern marketers understand the advantages of utilizing websites and social media to boost and enhance customer interaction, generate sales and guarantee satisfaction. The primary goal of effective online marketing is to promote your business but the end goal is to make your business relevant to your target market.</p>
<p><span id="more-608"></span></p>
<p><em>&#8220;Have you launched online campaigns or websites and become frustrated with the process or the results?&#8221;</em></p>
<p><em>&#8220;Are you now contemplating outsourcing your online portfolio to a marketing agency?&#8221;</em></p>
<p>Valid questions when it comes to marketing and building your online presence. Before diving in head first and testing the limits of your patience or know how, there are a number of factors to consider and understand before making any investment. To help you, we thought we&#8217;d share a few of the top reasons companies outsource their <strong>creative needs </strong>to an<strong> Online Marketing Agency</strong>, with the end goal of building a trustworthy brand and reaching those top pages in the search engine results.</p>
<h3></h3>
<h3>1. Brand Marketing Control</h3>
<p>Websites, social media pages, blogs and other online assets are owned and maintained by you or your online marketing agency, because of this you’re far better positioned to leverage the benefits of your products and services than ever before. The “press releases” and content that you publish are usually in a news format and pushed through social media platforms, in addition, you’re able to post multiple news or blog items, updates, discounts, and major announcements through your social media network. This allows you to build your brand efficiently and drive it to your target market whilst essentially retaining creative control over your message and delivered content.</p>
<h3></h3>
<h3>2. Customer Interaction</h3>
<p>Engaging with your customers is important for any company whether it be in the &#8220;brick and mortar&#8221; stores or conducting business online. With social media, you’re able to communicate and share with your clients, gain insight into their thoughts and opinions on your products, pricing, services and updates. It is far more efficient for a customer to comment on Facebook or send a Tweet than it is to fill in a survey form.</p>
<h3></h3>
<h3>3. Analyzing the Competition</h3>
<p>Why is <strong>competitor analysis</strong> so important? Well if you have a website and you are lucky enough to be in the top 50 search engine results, then every website above you is doing something better. If you want or need to be on page one, then one option to is buy <strong>Pay Per Click</strong>, or better still split the budget between <strong>Organic SEO</strong> and PPC, the <strong>Organic SEO</strong> will have far longer lasting results, but also needs to be kept up in order to maintain the competitive advantage. The trick, of course, is to undertake <strong>SEO campaigns</strong> that outdo your competition and work in favor of your brand and online recognition.</p>
<h3></h3>
<h3>4. Return on Investment</h3>
<p>The return on investment for your <strong>SEO, online content</strong> and <strong>social media marketing</strong> campaigns can be exceptionally favorable. For a few hundred dollars a month (standard with most online marketing agencies), you can reach thousands of customers on social media, whilst retaining control when it comes to your message an Online Marketing Agency manages and develops the content and visuals to best deliver it to your target market. Social Media allows you to talk with industry leaders through blogs and LinkedIn and build a stronger online market base through the multiple channels that exist. Better yet, Online Marketing can be monitored with several tools that are available, this allows you to see just how effective each of your multi channel online assets are performing.</p>
<h3></h3>
<h3>5. Social Media Opportunities</h3>
<p>Most businesses use a combination of Facebook, Twitter, LinkedIn, Google+, blogging, websites, and press outlets to market on the Internet. These online assets give an in-house or outsourced marketing team much more to work with than traditional billboard and print advertising.</p>
<h3></h3>
<h3>6. Accurate Demographic Targeting is possible</h3>
<p>You want your message to get to the right people, so ensuring that your website and online content is current and relevant to your audience makes them essential to the success of your long term SEO and online marketing campaign. With a strong emphasis on online marketing, we are able to target specific customers searching for your business or product type. With Facebook, for example, you can promote your page to certain genders, ages, cities and interests. This is another reason content marketing has such a high ROI for small business. Collaborating with local businesses on events or over social media is also critical to the success of your brand awareness.</p>
<h3></h3>
<h3>7. Online Branding</h3>
<p><strong>Branding</strong>, both on and off line, where possible is of course Key to success. Businesses that initiate online campaigns are capable of positioning their brands and brand recognition higher up in the search engine results, thereby appearing more professional and trustworthy to customers, and reach out to new markets while building a better and stronger brand.</p>
<p>&nbsp;</p>
<p><a href="https://i0.wp.com/www.howzitmediamarketing.com/wp-content/uploads/2015/06/creative-marketing-brands.png?ssl=1"><img data-recalc-dims="1" loading="lazy" decoding="async" class="size-full wp-image-469 alignleft" src="https://i0.wp.com/www.howzitmediamarketing.com/wp-content/uploads/2015/06/creative-marketing-brands.png?resize=500%2C180&#038;ssl=1" alt="Howzit Media Marketing, creative marketing " width="500" height="180" srcset="https://www.howzitmediamarketing.com/wp-content/uploads/2015/06/creative-marketing-brands.png 500w, https://www.howzitmediamarketing.com/wp-content/uploads/2015/06/creative-marketing-brands-480x173.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" /></a></p><p>The post <a href="https://www.howzitmediamarketing.com/why-use-an-online-marketing-agency/">Why Use An Online Marketing Agency?</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">608</post-id>	</item>
		<item>
		<title>Content &#8211; Good vs Bad</title>
		<link>https://www.howzitmediamarketing.com/website-content-good-vs-bad/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Fri, 04 Sep 2015 18:06:06 +0000</pubDate>
				<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing - SEO Consultants]]></category>
		<category><![CDATA[Marketing Blog]]></category>
		<category><![CDATA[Organic seo]]></category>
		<category><![CDATA[SEO Consultants]]></category>
		<category><![CDATA[White Hat SEO]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Content management]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo content]]></category>
		<category><![CDATA[website]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=1015</guid>

					<description><![CDATA[<p>What is Good Content? When it comes to developing effective content there is no &#8220;grey area&#8221;, it is either &#8220;black&#8221; or &#8220;white&#8221;, create the good and beware the bad. Good content works for you, not against you. It is written and designed with a very specific goal in mind, to appeal to, and engage with your target [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/website-content-good-vs-bad/">Content – Good vs Bad</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<h2>What is Good Content?</h2>
<p><strong>When it comes to developing effective content there is no &#8220;grey area&#8221;, it is either &#8220;black&#8221; or &#8220;white&#8221;, create the good and beware the bad. Good content works for you, not against you. It is written and designed with a very specific goal in mind, to appeal to, and engage with your target audience while increasing traffic and turnover.</strong></p>
<p><span id="more-1015"></span></p>
<p><em>&#8220;Great!&#8221;</em> You say, <em>&#8220;Well who is my target audience?&#8221;</em> These are customers and readers who will benefit from the content, products and services you offer on your website, your followers and supporters so to speak. It is key when Marketing and promoting your brand online that you know this target audience. Without this knowledge and insight you cannot ensure that the article is written and the media or visuals are designed in such a way that it will be appealing and engaging to your customer. Good Content ensures that you have the keywords, phrases, information and visuals available, succeeding in it&#8217;s purpose to educate and entice your readers.</p>
<p>&nbsp;</p>
<p>Organic SEO and relevant content serve their purpose when they are created and used in such a way that people will read, engage and possibly use the article as a reference and link to it, or follow where the content is guiding them, into some form of conversion funnel driving traffic to your site, increasing your return on investment. <em>&#8220;What is the purpose of the conversion funnel or turnover process?&#8221;,</em> <em>&#8220;Why do we need people to link to our article?&#8221;&#8230;</em><strong>To grow your business and increase your Sales and ROI.</strong></p>
<p>&nbsp;</p>
<p>Ask yourself these questions as you are creating your content and keep in mind it&#8217;s purpose;</p>
<p><strong>• What are you hoping to achieve with your article or content?</strong></p>
<p><strong>• Is your content meaningful or does it have a purpose?</strong></p>
<p><strong>• Does your content speak to or promote your brand?</strong></p>
<p><strong>• Is there a <a href="http://www.howzitmedia.com/online-content-marketing-part-1/">call to action</a>, will the reader click to learn more?</strong></p>
<p><strong>• Do you want the reader to join your mailing list or subscribe to a newsletter?</strong></p>
<p><strong>• Is it for review purposes, where you would like them to purchase a service or product? </strong></p>
<p><strong>• Is your content written to be informative to both your reader and the search engines? (Very Important)</strong></p>
<p><strong>• Can the reader trust your content?</strong></p>
<p>&nbsp;</p>
<p>Good Content is noticed, used and shared. it works for you by creating an audience that believes and trusts in the information you&#8217;re delivering them. Even good content needs to be managed though and doing so is not always as straight forward as many web developers would have you think. Always remember:</p>
<p><strong>Who</strong> (Are you writing content for.)</p>
<p><strong>What</strong> (Is the purpose of your content or message.)</p>
<p><strong>Where</strong> (Is your target audience.)</p>
<p><strong>When</strong> (Will your content be relevant, now? or never?)</p>
<p><strong>Why</strong> (Should the reader take interest.)</p>
<h3></h3>
<h2>What is Bad Content?</h2>
<p>Simply put&#8230;Bad website content is generally considered to be poorly written, coupled with unappealing visuals and lacking creativity. It contains useless information that has no benefit to the reader and lacks valuable insight, usually due to poor research on the subject matter. Bad content doesn&#8217;t take advantage of the call to action, leading readers and customers into the conversion funnel or turnover process for sales and sign up, which in turn reduces your ROI. Even worse it is untrustworthy and chases people away from your site, decreasing traffic and lowering your ranking on search engines.</p>
<p>&nbsp;</p>
<p>In conclusion, ensure that you have well written, well researched content aimed at delivering results both in terms of SEO and steering engaged clients into the conversion process. It is important that your content makes a difference to the reader be it big or small.</p>
<p>&nbsp;</p>
<p>For more information, or to take advantage of our services in Marketing your Business or Brand, give us a call.</p>
<p style="text-align: left;"><a class="button" style="background-color: #96ba31;" href="tel:9543519450" target="_blank" rel="noopener">CALL US</a></p><p>The post <a href="https://www.howzitmediamarketing.com/website-content-good-vs-bad/">Content – Good vs Bad</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1015</post-id>	</item>
		<item>
		<title>South Florida Marketing &#8211; Gap Analysis using the &#8220;all-in&#8221; prefix</title>
		<link>https://www.howzitmediamarketing.com/south-florida-marketing-gap-analysis-using-the-all-in-prefix/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Tue, 25 Aug 2015 22:12:31 +0000</pubDate>
				<category><![CDATA[Marketing - SEO Consultants]]></category>
		<category><![CDATA[Organic seo]]></category>
		<category><![CDATA[SEO Consultants]]></category>
		<category><![CDATA[White Hat SEO]]></category>
		<category><![CDATA[allin]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[florida]]></category>
		<category><![CDATA[gap analysis]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo consulting]]></category>
		<category><![CDATA[South Florida]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=926</guid>

					<description><![CDATA[<p>If They can find You, They will come! We&#8217;ve discussed SEO GAP analysis and its role in SEO competitor analysis and Marketing, in a previous article Marketing To Fort Lauderdale &#8211; Website Gap Analysis, however  there are more definitive ways in which to determine how much work there is to do in any SEO campaign and how we get [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/south-florida-marketing-gap-analysis-using-the-all-in-prefix/">South Florida Marketing – Gap Analysis using the “all-in” prefix</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<h3>If They can find You, They will come!</h3>
<p>We&#8217;ve discussed <a href="http://www.wildfigmedia.com/portfolio/howzit-media-marketing-seo-consulting-technical-seo" target="_blank" rel="noopener">SEO GAP analysis</a> and its role in SEO competitor analysis and Marketing, in a previous article <a href="http://www.howzitmedia.com/marketing-to-fort-lauderdale-website-gap-analysis/" target="_blank" rel="noopener">Marketing To Fort Lauderdale &#8211; Website Gap Analysis, </a>however  there are more definitive ways in which to determine how much work there is to do in any SEO campaign and how we get customers to find you online.</p>
<p><span id="more-926"></span></p>
<p>Customers today rely on search engines and mobile apps to find locations and information about businesses that they are interested in or require a service from, especially when it comes to local business in a specific target area. If they can&#8217;t find you, you are losing potential customers and business. South Florida is not only a popular  tourist destination but has a wealth of local businesses that communicate and collaborate with each other. To enter this market you not only need to know your physically local competition, but your online one as well. This allows you to reach out to the businesses that you can have a symbiotic relationship with and benefit from. The best and fastest way to gather such information is a local web search of your surrounding area or state. It is more important though that your business has a local online presence and is ranked favorably.</p>
<p>&nbsp;</p>
<h4>The &#8220;Key&#8221; Word</h4>
<p>When we research a company to determine what&#8217;s required to boost their online presence, we use a tool like SEO GAP analysis and some manual declarations to assist us in our keyword and serp research related to their field. These can also be applied by the casual web searcher for more refined results. In any SEO campaign we first analyze what we have to overcome to get our client to the position they would like (The ranking and availability of their site on search engines.) When we opt to do it manually, we use search tags like the &#8220;Allin[request]:[search term]&#8221; prefix when searching on Google.</p>
<p>&nbsp;</p>
<p>For example if we type in the search term &#8220;<strong><span style="color: #ff6600;">SEO Consultants in South Florida</span></strong>&#8220;, we get one set of results, a more broad range typically not specific to the key term &#8220;SEO Consultants&#8221; often including additional search terms loosely related to the subject. On the other hand if we type &#8220;allintitle: SEO Consultants in South Florida&#8221; into Google Search we get a different set of results, a more specific and refined selection according to the key search term. In the case of researching and determining a clients online standing, we would do the same for all the following prefix sets; allinanchor:, allintext:, allintitle:, allinurl:, cache:, define:, filetype:, id:, inanchor:, info:, intext:, intitle:, inurl:, phonebook:, related:, site:.</p>
<p>&nbsp;</p>
<p>[pexyoutube pex_attr_src=&#8221;https://www.youtube.com/watch?v=dhgtXjhjSM8&#8243;][/pexyoutube]</p>
<p>&nbsp;</p>
<p>In concluding and gathering our research, we had better determine our clients standing and online presence rankings. The allin prefix search, is a powerful tool in evaluating the true value of a clients representative title, content anchor text etc</p>
<p>&nbsp;</p>
<p>The internet can be a confusing and daunting place for new and even established business owners. Just having a website or social media account is not enough to attract new business or keep existing customers. Your online presence conveys your relevance to a sometimes fickle online audience. SEO and Online Marketing play an important role in getting your business &#8220;out there&#8221; and noticed.</p>
<p>&nbsp;</p>
<p>We have over 20 years web experience and can get you where you need to go fast. Feel free to call us, ask us questions and let us work with you in getting you where you need to be.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a class="button" style="background-color: #96ba31;" href="tel:9543519450" target="_blank" rel="noopener">CALL US</a></p>
<p>&nbsp;</p><p>The post <a href="https://www.howzitmediamarketing.com/south-florida-marketing-gap-analysis-using-the-all-in-prefix/">South Florida Marketing – Gap Analysis using the “all-in” prefix</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">926</post-id>	</item>
		<item>
		<title>Ft. Lauderdale Marketing Agency and SEO Consulting &#8211; Working Together</title>
		<link>https://www.howzitmediamarketing.com/ft-lauderdale-marketing-agency-and-seo-consulting-working-together/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Tue, 25 Aug 2015 16:39:45 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing - SEO Consultants]]></category>
		<category><![CDATA[Marketing Blog]]></category>
		<category><![CDATA[Marketing Florida]]></category>
		<category><![CDATA[Marketing Ft Lauderdale]]></category>
		<category><![CDATA[Organic seo]]></category>
		<category><![CDATA[SEO Consultants]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[ft]]></category>
		<category><![CDATA[lauderdale]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seo]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=698</guid>

					<description><![CDATA[<p>When We Work Together We Succeed Together Use Howzit Media Marketing as your next Marketing company! This is quite a bold statement you may say, but with our years of experience, the confidence in our creative team and the rate at which we can get you high up on Google search results, it is well worth considering [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/ft-lauderdale-marketing-agency-and-seo-consulting-working-together/">Ft. Lauderdale Marketing Agency and SEO Consulting – Working Together</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<h3>When We Work Together We Succeed Together</h3>
<p><strong>Use Howzit Media Marketing as your next Marketing company!</strong><br />
This is quite a bold statement you may say, but with our years of experience, the confidence in our creative team and the rate at which we can get you high up on Google search results, it is well worth considering us, and having an in depth chat about how we can assist you in marketing to the the greater Fort Lauderdale area and beyond.</p>
<p><span id="more-698"></span></p>
<h3>Your Website and the value of SEO Consulting</h3>
<p>The challenge for so many business&#8217;s today is having an online presence, it has become a vital part of practicing business in the 21st century. Some businesses are big, some small, but they are all competing with one another to get to that all elusive page one Google ranking.</p>
<p>You may well ask, well I have a website and it has been up for years, why are there no visitors? Why can no one find my website? The simple answer is that every single website that is above you in the rankings, is doing something you aren&#8217;t, or has something you don&#8217;t! <strong>This is where Howzit Media Marketing come in, whether it is on line or off line marketing, We are here to help.</strong></p>
<p>&nbsp;</p>
<p>There are so many different reasons why your website has, or could have the position that it does, it could be technical i.e. A problem with the site structure or the back links &#8211; not enough or a lack there-of. There could be insufficient content on your site, or it could be poor quality. Now don&#8217;t get offended when we say &#8220;poor quality&#8221; because to a viewer or prospective customer &#8220;poor quality&#8221; has no value to them, it does not peak their interest enough to take notice. We believe in delivering relevant content, creative visuals and functional SEO that captures the reader and their attention, bringing them back for more. This is key in the success of your website, a constant customer or viewer base with return traffic. In SEO consulting we believe it is important to explain to each of our clients the key aspects that drive the success of their website. <strong>We do the work and build a solid structure but we like our clients to know how the house is built.</strong></p>
<p>&nbsp;</p>
<h3>We get results and we tell you how!</h3>
<p><a href="https://i0.wp.com/www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article.jpg?ssl=1"><img data-recalc-dims="1" loading="lazy" decoding="async" class="size-full wp-image-1115 alignnone" src="https://i0.wp.com/www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article.jpg?resize=1024%2C357&#038;ssl=1" alt="Howzit Media Marketing No secrets in SEO" width="1024" height="357" srcset="https://www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article.jpg 1024w, https://www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article-980x342.jpg 980w, https://www.howzitmediamarketing.com/wp-content/uploads/2015/08/hmblog-nosecrets-seo-article-480x167.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></a></p>
<p>The Howzit Media Marketing team has many years of working with clients around the world and building successful brands. Having extended our reach into South Florida, specifically Fort Lauderdale, we are ideally suited to give you world class service and results you want and need. Your brand is as important to us as it is to you, you may have heard that before, but we believe it and it shows in our clients results. Almost all of our clients who have SEO contracts with us, are ranking in one term or another on page one of Google and other search engines. There is a science and proven method behind what we do, and we explain this to you, how we go about improving your rankings to get you the best position possible and drive the traffic to your site.</p>
<p>&nbsp;</p>
<h3>Sticking to the budget</h3>
<p>Our creative team are not there to bog you down with technical jargon, or confuse you with details that you have no time for. We use non technical language that will help you better understand how your business will benefit from our services. Our fee structure is clearly outlined and will enable you to choose what services you feel you can afford and at what rate you wish to progress. There is a reason we don&#8217;t publish our fees online, each clients needs are different and we work with your budget to produce the greatest results.</p>
<p>&nbsp;</p>
<p>Give us a call today and lets get your business moving up the search engine rankings.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a class="button" style="background-color: #96ba31;" href="tel:9543519450" target="_blank" rel="noopener">CALL US</a></p>
<p>&nbsp;</p><p>The post <a href="https://www.howzitmediamarketing.com/ft-lauderdale-marketing-agency-and-seo-consulting-working-together/">Ft. Lauderdale Marketing Agency and SEO Consulting – Working Together</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">698</post-id>	</item>
		<item>
		<title>Marketing to Fort Lauderdale &#8211; CRO</title>
		<link>https://www.howzitmediamarketing.com/marketing-fort-lauderdale-cro/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Wed, 19 Aug 2015 14:20:03 +0000</pubDate>
				<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing - SEO Consultants]]></category>
		<category><![CDATA[Marketing Florida]]></category>
		<category><![CDATA[Marketing Ft Lauderdale]]></category>
		<category><![CDATA[Organic seo]]></category>
		<category><![CDATA[SEO Consultants]]></category>
		<category><![CDATA[backyard]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[cro]]></category>
		<category><![CDATA[ft Lauderdale]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Rate]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=692</guid>

					<description><![CDATA[<p>Turning Leads Into Results In our last article we had a look at GAP Analysis, what it meant and and how we implement it for our clients, We touched on the process of collating sufficient data to see how much work lay ahead in getting a clients website to the illustrious and oh so illusive page one of [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/marketing-fort-lauderdale-cro/">Marketing to Fort Lauderdale – CRO</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<h3>Turning Leads Into Results</h3>
<p>In our last article we had a look at GAP Analysis, what it meant and and how we implement it for our clients, We touched on the process of collating sufficient data to see how much work lay ahead in getting a clients website to the illustrious and oh so illusive page one of Google.</p>
<p><span id="more-692"></span>Now we will take a look at the <strong>&#8220;CRO&#8221; or &#8220;Conversion Rate Optimization&#8221;</strong> for your <strong>Fort Lauderdale</strong> business website, what it means and how to configure it for the best results, we will not be covering all aspects of it, but just enough to provide some information to our readers and clients. We will mention one or two tools that we use in today&#8217;s best practices.</p>
<p><strong>Conversion Rate Optimization relates to the optimization of the various landing pages</strong> on the sites to ensure that the maximum conversion of inbound leads is achieved. This is a practice which we consider to be very important when looking at any SEO review of a clients website.</p>
<p>This is best explained with means of an example. On your current website your stats are as follows, for every 10000 visitors you have, you have 800 enquiries of which you convert 200. This is your baseline.</p>
<p>If we test different landing pages using the current best practice techniques, for example, we split the email lead generation, email or social media campaign to two or more landing pages, we then monitor the results using analytics. Any page that breaks the baseline becomes the new landing page etc.</p>
<p>Now there are techniques and products to assist with this, products like Crazy Egg which show where your visitor is looking and tracking his movements, thus allowing you to optimize your page with current images, content and forms to absolutely maximize page revenue.</p>
<p>If the visits to your site were the same and your enquiries up at 2800, then converted to 1200 in leads due to the better &#8220;CRO&#8221;, your ratio is up 33%, and that adds quite a bit to the bottom line. In layman&#8217;s terms it is quite possible to double your turnover in a day by optimizing certain webpages.</p>
<p>We don&#8217;t need to tell you that these techniques are viable options to look at when investigating CRO as part of an SEO package.</p>
<p><em>For more information about CRO and optimizing your website contact us at Howzit Media Marketing.</em></p><p>The post <a href="https://www.howzitmediamarketing.com/marketing-fort-lauderdale-cro/">Marketing to Fort Lauderdale – CRO</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">692</post-id>	</item>
		<item>
		<title>Generation &#8220;C&#8221; &#124; Embracing YouTube as a search engine</title>
		<link>https://www.howzitmediamarketing.com/generation-c-embracing-youtube-as-a-search-engine/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Thu, 13 Aug 2015 20:09:32 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Ft Lauderdale]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[fort lauderdale marketing]]></category>
		<category><![CDATA[Generation C]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[Youtube]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=1017</guid>

					<description><![CDATA[<p>Who are Generation &#8220;C&#8221; and why you should be interested in them? When searching Google for &#8220;Who are Generation C&#8221; you will see the following answer: &#8220;Gen C is a powerful new force in consumer culture. It&#8217;s a term we use to describe people who are passionate about about creation, curation, connection, and community. It&#8217;s not [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/generation-c-embracing-youtube-as-a-search-engine/">Generation “C” | Embracing YouTube as a search engine</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<h3>Who are G<strong>eneration &#8220;C&#8221;</strong> and why you should be interested in them?</h3>
<p>When searching Google for <strong>&#8220;Who are Generation C&#8221;</strong> you will see the following answer:</p>
<p><em><span id="more-1017"></span>&#8220;Gen C is a powerful new force in consumer culture. It&#8217;s a term we use to describe people who are passionate about about creation, curation, connection, and community. It&#8217;s not an age group; it&#8217;s an attitude and mindset defined by key characteristics.&#8221;</em></p>
<p>&nbsp;</p>
<p>For those of you who have teenage kids will probably already know that certain questions they need to answer, a tutorial they need in order to learn a subject or a problem they need to solve can be found on YouTube. This is what we refer to as the <strong>&#8220;YouTube Generation&#8221; </strong>or Digital Natives, they find videos that are fun, engaging, informative and offer product and service reviews that are used as part of the sales process. A majority of this consumer base is under the age of 35, and form a very powerful online savvy consumer group that are empowered by technology and crave authentic content. <strong>Generation &#8220;C&#8221;</strong> is a target market that we need to pay attention to as they use YouTube as a search engine that can give them the results they need.</p>
<h2></h2>
<h3>Why pay attention to Generation &#8220;C&#8221;?</h3>
<p>The reason we need to pay attention to, and properly engage this particular generation is that with more and more sales being generated or transacted online, their purchasing power and influence cannot be underestimated or undervalued in any way. If your campaign does not include <strong>Generation &#8220;C&#8221;</strong> as one of the key demographics in your target market, you are not effectively reaching a large customer base that is highly influential and makes purposeful decisions.</p>
<p>Their spending power is phenomenal and they are &#8220;at home&#8221; or comfortable online, the internet is a part of their lives and using it to purchase and make decisions has become almost second nature. This is why your website and sales funnel process needs to be engaging and efficient to capture and retain these consumers.</p>
<p>They will part with their personal information if there is perceived value in the transaction, the Generation &#8220;C&#8221; consumer expects a high level of transparency when it comes to a service or product. Everything they require needs to be available to them from the website interface, whether it&#8217;s in front of their screen or on their mobile device.</p>
<h3></h3>
<h3>Video as a means of Content Marketing</h3>
<h4>Generation &#8220;C&#8221; are using YouTube as a Search Engine to find relevant content.</h4>
<p>We have discussed written content and it&#8217;s importance in previous articles, but it is also wise to include <strong>video marketing</strong> as part of your <strong>online content marketing strategy</strong> and consider YouTube as a search engine. We use video as a tool to engage with the customer and deliver a message, a voice for your brand or product. It is important to not only deliver relevant content but to also entertain the viewer and compel them to share it, growing your potential customer base. If there is enough interest in your video and its content it can reach a wider audience than any other advertising platform.</p>
<p>&nbsp;</p>
<p><strong>YouTube</strong> is a powerful means of discovering information and driving your brand to a target market. If your video is engaging, unique and useful they will embrace it and share it in their social circle. Generation &#8220;C&#8221; uses YouTube as an online voice to creatively express themselves and as an important source of entertainment and knowledge. If your content helps or entices them they are more likely to engage with your brand and deliver your content to a wider audience. The success of a video on YouTube depends on certain factors like, number of views; video title; video description and video ratings, these all determine the size of the audience you can reach and the higher the rankings you receive. When used properly a YouTube channel and its content can be a highly effective marketing tool, we constantly use it to build and market our clients brands.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Howzit Media is a specialist Online Marketing Agency based in Fort Lauderdale, Florida. We would love to assist you with your online marketing needs, give us a call today.</p><p>The post <a href="https://www.howzitmediamarketing.com/generation-c-embracing-youtube-as-a-search-engine/">Generation “C” | Embracing YouTube as a search engine</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1017</post-id>	</item>
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		<title>Marketing to Fort Lauderdale &#8211; Website GAP Analysis</title>
		<link>https://www.howzitmediamarketing.com/marketing-to-fort-lauderdale-website-gap-analysis/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Thu, 13 Aug 2015 19:53:19 +0000</pubDate>
				<category><![CDATA[Marketing - SEO Consultants]]></category>
		<category><![CDATA[Marketing Ft Lauderdale]]></category>
		<category><![CDATA[SEO Consultants]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[fort lauderdale]]></category>
		<category><![CDATA[gap]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo consultant]]></category>
		<category><![CDATA[seo consulting]]></category>
		<category><![CDATA[website]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=866</guid>

					<description><![CDATA[<p>Marketing to Fort Lauderdale and the journey to page one. We have been asked by many of our local Fort Lauderdale clients what it takes to develop an Online Marketing Campaign that is geared towards increasing a company&#8217;s web presence in our area. They want to know how they can reach a top ranking on search engines and get their [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/marketing-to-fort-lauderdale-website-gap-analysis/">Marketing to Fort Lauderdale – Website GAP Analysis</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<h3><strong>Marketing to Fort Lauderdale and the journey to page one.</strong></h3>
<p>We have been asked by many of our local Fort Lauderdale clients what it takes to develop an <strong>Online Marketing Campaign</strong> that is geared towards increasing a company&#8217;s web presence in our area. They want to know how they can reach a top ranking on search engines and get their business noticed by a local and national audience.</p>
<p><span id="more-866"></span></p>
<h3>Checking out the competition</h3>
<p>We sometimes have to start at a point where the company may have a website, but their search engine ranking is non existent, not noticed or just cannot be found. A lot of companies at this point are frustrated and going nowhere. They type in the keywords related to or describing their business, but all they see are competitors. This is when we begin to get their SEO house in order and create relevant content to drive up their ranking. Before we get down to the nitty gritty comes the research and it involves &#8220;checking out&#8221; the competition.</p>
<p>&nbsp;</p>
<p>We take the first 10 websites listed for the multiple keywords and phrases that our client would like to rank under and perform a &#8220;Gap Analysis.&#8221; You&#8217;re probably asking what on earth is a &#8220;<strong>Gap Analysis.&#8221; </strong>Well as SEO Consultants, how we would explain it to a client is&#8230; <em>&#8220;It is starting at the place (ranking) you are now, analyzing how far we have to go and what we have to do, to get you to the place you want to be (page one).&#8221;</em> We aim for the best! For most companies the best is Google Page #1 and Rank position #1. As <strong>SEO Consultants </strong>we are able to supply our clients with this information and advise them after extensive research on their competitors and the local target market.</p>
<p>&nbsp;</p>
<h3>Comparing Content</h3>
<p>Now whilst there are some things that cannot be overcome i.e. the age of a domain, there is a lot that can be done. Using a spidering tool such as screaming frog, we analyze the website for content, some examples: The number of articles or pages that exist on the site, images, links, tags and meta tags, we then check the website for compliance with web standards.</p>
<p>Using other web tools which investigate the number of backlinks and the &#8220;<strong>domain authority</strong>&#8220;, we create a comparative chart between you and your competition in Fort Lauderdale or your local area. You will probably see a whole lot of sites that you do recognize and some that you do not recognize, these are your competitors all looking for business and top ranking in <strong>Fort Lauderdale</strong>. After all the information has been compiled, there will be a number of websites that rank for multiple keywords and phrases, there is a 99% probability that those websites are under an ongoing SEO and content contract.</p>
<p>&nbsp;</p>
<p>We take all this information and look at what the results tell us, the easy part is comparing the data. The likelihood is that the website is lacking in a number of areas, this gives us an indication of how much work, content, time and money will be required to get a favorable ranking and noticed by the target audience.</p>
<p>If this is not the case and the website volume and quality of content is up there, including backlinks, we advise building a new website on a better platform. This may sound extreme, however the reality is this, that by transferring the site and content over to a platform that is web standard compliant, it will make a world difference to the current and ongoing ranking in the search engine results or serps. This effectively presents the content in a way that is far more visible to the search engines.</p>
<p>&nbsp;</p>
<h3>Let&#8217;s chat first about the SEO</h3>
<p>Before doing anything drastic, we consult with our clients and offer them the facts based on the information that is available to us. We approach these hurdles more as SEO Consultants rather than Web Developers, you may ask why? We don&#8217;t look at your website in the same way as a developer would. We take into context the visual and relevant content that puts you apart from your competition. The structure of your site is built to promote your brand and achieve the rankings you need to increase sales and traffic.</p>
<p>&nbsp;</p>
<hr />
<p>&nbsp;</p>
<p>If you find yourself not knowing how to increase your search engine ranking, or feel like you are losing out on potential sales, please call us at Howzit Media Marketing. We are a full shop creative marketing agency with years of experience in resolving situations exactly like this in Fort Lauderdale and Nation wide. We can walk you step by step through the options and the costs involved, also offer a social media campaign solution to give your company the boost it needs to get to where it should be.</p>
<p>&nbsp;</p>
<p>In the next article on Marketing to <strong>Fort Lauderdale </strong>we will investigate &#8220;CRO&#8221; or &#8220;Conversion Rate Optimization&#8221;, what it is and how it impacts your website.</p><p>The post <a href="https://www.howzitmediamarketing.com/marketing-to-fort-lauderdale-website-gap-analysis/">Marketing to Fort Lauderdale – Website GAP Analysis</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">866</post-id>	</item>
		<item>
		<title>19 Google Page One Positions In Just 7 Weeks &#8211; SEO Marketing</title>
		<link>https://www.howzitmediamarketing.com/19-google-page-one-positions-in-just-7-weeks/</link>
		
		<dc:creator><![CDATA[Alan Whiteside]]></dc:creator>
		<pubDate>Thu, 06 Aug 2015 21:05:22 +0000</pubDate>
				<category><![CDATA[Marketing - SEO Consultants]]></category>
		<category><![CDATA[Marketing Florida]]></category>
		<category><![CDATA[Marketing Ft Lauderdale]]></category>
		<category><![CDATA[Organic seo]]></category>
		<category><![CDATA[SEO Consultants]]></category>
		<category><![CDATA[google rankings]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo consulting]]></category>
		<guid isPermaLink="false">http://www.howzitmedia.com/?p=884</guid>

					<description><![CDATA[<p>Howzit Media Marketing &#8211; SEO Marketing &#8211; The story behind our rise to Page #1 on Google. The SEO Marketing Challenge Howzit Media started out as a creative advertising and branding agency focusing on specific services and a market based in Fort Lauderdale. Over time we have adapted and evolved our business model to suit a [&#8230;]</p>
<p>The post <a href="https://www.howzitmediamarketing.com/19-google-page-one-positions-in-just-7-weeks/">19 Google Page One Positions In Just 7 Weeks – SEO Marketing</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></description>
										<content:encoded><![CDATA[<h4>Howzit Media Marketing &#8211; SEO Marketing &#8211; The story behind our rise to Page #1 on Google.</h4>
<h3>The SEO Marketing Challenge</h3>
<p>Howzit Media started out as a creative advertising and branding agency focusing on specific services and a market based in <strong>Fort Lauderdale. </strong>Over time we have adapted and evolved our business model to suit a wider market, one that requires innovative, creative and unique tools to capture a diverse audience. Even with a foothold in the creative industry it was still a struggle to get the leads and enquiries that we knew page one would bring us. We had to adapt, and gain the knowledge and expertise in the best practice techniques of SEO, learning how they benefit a campaign in todays economy and online based consumer markets.</p>
<h3>The SEO Marketing Solution</h3>
<p>The solution was embracing our need to adapt in order to give our clients the best all round service possible, especially for their online marketing needs. We decided to build up and equip our &#8220;tool shed&#8221; as we like to call it, with tools like SEO Consulting and Implementation. We needed to offer our clients said tools in addition to our creative services when it came to marketing their brand. Being firm believers in the philosophy &#8220;If you don&#8217;t know, embrace the knowledge of someone who does know&#8221; we went in search of a partner, specifically one that could help us and our clients attain the search engine presence that is required when marketing a brand to the online consumer.</p>
<h3>The Results Of Great SEO And Marketing</h3>
<p>We found our match when we partnered with a Specialist SEO Consulting Company (Organic and White Hat SEO only) you could call it creative marketing kizmit! The results have been amazing for us and our clients. From striving to get a high result on our name alone, we are now sitting on page one for Broward County and Ft Lauderdale with over 19 Google page one results, these are for relevant terms like &#8220;<strong>Branding Agency Broward County</strong>&#8220;, <strong>Organic SEO Consultants for Broward</strong>&#8221; or even &#8220;<strong>Organic SEO Consultants Ft Lauderdale</strong>&#8220;. We are moving quickly through the ranks for terms like &#8220;<strong>Marketing Agency Ft Lauderdale</strong>&#8221; and have another 20 terms bubbling just under page one. Many more have broken through into the top 50 and top 100 positions, all in just 7 weeks! It has been a lot of hard work, but very rewarding. We are now in a position to say with confidence to each client, <em><strong>&#8220;If we can do it for ourselves, we can do it for you.&#8221; </strong></em></p>
<p>SEO Consulting and the SEO Techniques are not rocket science, but there is an exact science behind using them effectively in marketing a brand or product. When used correctly they can give you amazing results on the search engines. How did we get to the position we are now? Great analysis of our current standing, a strategy and the implementation roll out plan based on our seo research, and with all of this, we have seen amazing results.</p>
<h3>The Future | SEO And Marketing With Howzit Media</h3>
<p>We are constantly involved in that &#8220;never ending struggle&#8221; for that illustrious and oh so illusive page one status, but it&#8217;s what we do, and part of the services that we offer our clients to promote their brand for a better return on their investment. We have the best people for the job and our marketing team works closely with each client to cater to their needs, we all succeed when we work together. The <strong>South Florida</strong> market is diverse and we constantly need to evolve to better suit our clients needs. <strong>The future is bright</strong> and it is our goal every day to break those creative design and marketing boundaries, building brands and captivating that target market.</p>
<p>&nbsp;</p>
<p>If you would like to chat to us about achieving the same results for your website, contact us today and tell us about your company and your marketing needs.</p>
<p>&nbsp;</p>
<p><a class="button" style="background-color: #96ba31;" href="http://www.howzitmedia.com/contact" target="_blank" rel="noopener">CLICK HERE TO CONTACT US</a></p>
<p>&nbsp;</p><p>The post <a href="https://www.howzitmediamarketing.com/19-google-page-one-positions-in-just-7-weeks/">19 Google Page One Positions In Just 7 Weeks – SEO Marketing</a> first appeared on <a href="https://www.howzitmediamarketing.com">Howzit Media Marketing</a>.</p>]]></content:encoded>
					
		
		
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