Using our trusty friend Google, we typed in “Definition of Marketing“, and it was at that point when the fun started…

According to the Google search, which came back with thousands of results, at the top of the results page was the definition of Marketing;
“Marketing, ˈmɑːkɪtɪŋ/, noun, noun: marketing ” the action or business of promoting and selling products or services, including market research and advertising.” Google.com

The American Marketing Association defined it as follows, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (Approved July 2013 ama.org)

From Investopedia, the following “DEFINITION of ‘Marketing‘ “The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four ‘Ps’ of marketing are product, place, price and promotion.”

What it brought home to us is that when researching particular topics, it is important to do it with your particular vertical industry sector as the reference point, especially in this case when looking at marketing.
As this article was never meant to be about giving a definitive answer for the term Marketing, only the challenges one faces when researching key word terms and values (for there is no one true meaning for marketing, it would appear – depends on the who, what, where, when and why syndrome applies here)

If you would like to read more on this topic, Heidi Cohen wrote a great piece with far more definitions in, it can be found here: http://heidicohen.com/marketing-definition/

If you feel that we can be of assistance with your online marketing, then please call or drop us an email, we would love to be able top assist you in whatever “Marketing” space you maybe in.

The post Marketing – What Is It? first appeared on Howzit Media Marketing.

In our previous three articles on online content marketing, we cover a number of different areas to consider when reviewing your content, and how you intend to use it to market to clients and business’s in your area. Ask yourself these questions…

Does your content matter to your audience? Is your content guided by your audience intent? What is your audience searching for? It is beneficial to be useful to your readers because once you are not, they have no use for you. That might sound harsh but as we explained in previous articles the relevance of your content is extremely important to the reader, if they can benefit from it they will continue to read it.

The SEO value of well written content cannot be understated at all. To SEO consultants, content allows them to focus clients activities across their sites. You can write all the content in the world, but at the end of the day if it is not useful to your readers then there will be no conversion in to results, and conversion is the only reliable test of success.

When online content is created, it’s purpose is to achieve certain goals, like establish brand authority; or serve as a helpful informational and educational resource for readers. The web content that you create is written for the overall purpose of promoting a product or service and educating the public about your brand. At Howzit Media Marketing when we create content for our clients we take into consideration their target market and location. It is important to “keep the locals happy” and create content that will encourage them and a wider audience to take notice of your company. We live and work in Fort Lauderdale, so in turn we market to our “backyard” and surrounding areas. Our content is beneficial and informative to the local businesses, but can also be adopted to target a larger market.

Regardless of what the underlying intentions are behind your thought process when creating content, it is likely to fall short of your ultimate goals if it does not elicit some form of response from whomever reads it. Sharing is caring, if your readers care about the content they are reading they will share it, this is a beneficial response.

Whether you are writing content that will be used to entice your audience into purchasing your product or service, creating engaging social media updates, or producing online content, you should strive to include consistent and compelling calls to action. You do this in order to help guide your audience through the stages of the engagement process and, ultimately, your business sales funnel successfully. Leaving these vital components out of your online content is like a buying a Ferrari but having no keys to drive it, sure it’s all flashy and looks cool but it’s useless. This leaves you unable to enjoy the fruits of your labor and an inability to power it through to its conclusion.

Look at the triggers that suit the demographic of your client base and write your content to suit them.

As you plan ahead in 2015-2016, consider now what kind of writing practice works for you, and then go forth and create compelling content.

Thanks for reading, we hope that the information in this 4 part series has been beneficial to you. If you would like to get in touch with us about marketing your company please feel free, we are always up for a good chat and love to help.

The post Online Content Marketing. Part #4 – Good Intentions first appeared on Howzit Media Marketing.

Howzit Media Marketing would like to be your Marketing Agency in Broward County! We specialize in Branding, Advertising, Organic SEO, Social Media Consulting, Marketing Campaigns as well as Web Development here in Broward County, South Florida.

Marketing – Your brand IS YOUR business!

Whether it’s online or offline, creating brand identity for your Business in Broward and South Florida, it is helpful to keep it local. Local colloquialisms in terms of words and phrases that are recognized by South Floridians as well as images to which people in Broward County can relate to. Howzit Media Marketing are professionals who are well equipped to undertake a brand analysis guiding you through the process of developing and marketing your brand to your local audience where voice commands such as “Local Marketing Companies” or “Marketing Companies Nearby” are the local terms that may be used to search for when local users search for local companies using voice Apps or programme’s such as Siri or the Google assistant.

Our brand analysis highlights how your business is uniquely different from the rest of the local business’s in your market. What makes you stand out? Are you specifically local to Broward County? Or are you a national business trading in Broward County? We will meet with you to understand your business and what makes you unique. We as a team, you the client and Howzit Media, look at determining a specific direction in which we both feel your brand should move. We will work closely with you to create a new brand or improve your existing brand, both with words and images that will be noticed, remembered and build trust with your target market.

As customers expectations have increased over time, it has become increasingly difficult for local businesses to adapt and respond to their customers needs. For your business to evolve your brand needs to do so in turn. Todays consumer has a very short attention span because of the many options available to them, the face of your business, which is your brand, needs to be a face they will remember.  Whether your business needs specific branding that is local to Broward County or branding that encompasses the nation or world, we will find a way to reach those expectations and deliver a product that is not only unique but memorable.

The current trend is that more and more customers are seeking higher quality, a more transparent service that can assist in delivering personalized or customized products and services to better suit their individual needs. Howzit Media Marketing will help your brand stand out! For a no obligation meeting to discuss your local Broward County Business and its marketing requirements, give us a call today.

The post Broward County – Marketing Agency first appeared on Howzit Media Marketing.

Howzit Media is proud to be the marketing team for Ruggerfest 2016. For those who don’t know about the Fort Lauderdale Annual Ruggerfest, it is a Rugby tournament hosted by the Fort Lauderdale Rugby Club every year. It showcases Rugby teams from the USA and around the world, in divisions for Men, Women, College and Youth. It is a great event which showcases and promotes Rugby, the fastest growing sport in the United States.

The 40th Year Brand

In February 2016 Ruggerfest will celebrate its 40th year. To market this event Howzit Media designed a new event logo, whilst still keeping the current logo and brand consistency. The idea and concept is to promote the importance of the tournaments 40th Annual event, whilst highlighting the sport and location of Ruggerfest.

Marketing The Event

Howzit Media will be working on the marketing campaign for the event. In conjunction with launching the new website ftlruggerfest.com we will also be handling the social media campaigns, putting out dynamic and eye catching visuals with tweets and posts about the event. To follow the event and for up to date information click these links for the Ruggerfest Twitter and Facebook pages

For more information about Ruggerfest visit the new site at www.ftlruggerfest.com

The post Ruggerfest 2016 gets a new look first appeared on Howzit Media Marketing.