1. Optimize Your Website’s Technical Structure

Before we dive into keywords or content, let’s talk about the bones of your website, the technical stuff. Think of this like laying a strong foundation before you build a house.

Key Tasks:

• Mobile Optimization: Over 64% of searches now happen on mobile devices. If your website isn’t mobile-friendly, Google and your visitors will bounce.

🛠️ Tool: Google PageSpeed Insights

• Site Speed: Slow loading websites kill conversions and hurt rankings. Aim for under 3 seconds of load time.

🛠️ Tool: GTmetrix or Google Lighthouse Dev Tool

• SSL Certificate: HTTPS isn’t optional anymore, it’s a ranking factor and builds trust. If your site still shows HTTP, it’s definitely time for an upgrade.
• Clean URLs and Sitemap: Use clear, descriptive URLs (like /about-us vs. /page?id=123) and submit a sitemap to Google via Google Search Console.

Pro Tip: Use an SEO plugin like Yoast SEO (for WordPress users) or Rank Math to help manage the technical side without needing to know code.

2. Do Smart Keyword Research, That Reflects User Intent

Many small business owners think keywords mean stuffing phrases like “best plumber in Fort Lauderdale” all over their website. That worked back in the day, but not anymore.

Modern keyword research is about understanding what your audience is really searching for, the questions they are asking, and then giving them content that answers those questions.

Key Tasks:

• Identify Core Keywords: What products or services do you offer? Use tools to find keywords with good search volume but not crazy competition.
• Consider Long-Tail Keywords: Instead of just “custom jewelry,” target phrases like “custom engagement rings in Fort Lauderdale” or “affordable handmade necklaces.”
• Check Search Intent: Are people looking to buy, learn, or compare? Align your page content with their goal.

✅ Helpful Tools:

🛠️ Ubersuggest

🛠️ Answer the Public

🛠️ Google Keyword Planner

Answer The Public – https://answerthepublic.com/

Google Keyword Planner – click here for more

Pro Tip: Don’t forget to “peek” at your competitors. Tools like SEMrush and Ahrefs let you see what they’re ranking for, this gives you an idea of where you might have an edge on them. No worries! It’s not cheating.

3. Create High Quality, Optimized Content

If the technical setup is the bones of your website, then content is the heart. And search engines love a good story, especially one that’s helpful, relevant, and well-structured.

Key Tasks:

• Write for Humans First, Algorithms Second: Your content should speak directly to your ideal customer. Answer their questions, solve their problems, and make them want to stick around for more.
• Use Strategic Keywords (Without Stuffing): Naturally weave in your target phrases into headlines, subheaders, and the body of your content. Note: Keep it smooth!
• Optimize On-Page Elements:
• Title tags (under 60 characters, include keyword)
• Meta descriptions (enticing, 150–160 characters)
• Headings (H1 for page title, H2/H3 for sections)
• Internal links to other relevant pages/posts
• Incorporate Visuals: Use custom images, videos, infographics, or charts to keep users engaged and boost SEO (bonus: compress images for faster loading).
• Keep It Fresh: Update old blog posts, add new service pages, or publish helpful articles regularly.

✅ Content Idea Tools:

🛠️ BuzzSumo

🛠️ Google Trends

🛠️ Quora and Reddit (search what your audience is asking)

BuzzSumo – click here for more

Google Trends – click here for more

4. Build Quality Backlinks, Do It The Right Way!

Links from other reputable websites to yours, aka backlinks, are like a digital shoutout to your business. They tell search engines, “Hey, this site is trustworthy and valuable.”

Key Tasks:

• Create Link Worthy Content: Publish useful blog posts, guides, or resources that other sites will want to reference or share.
• Reach Out for Guest Posts: Write valuable content for other websites in your niche and include a link back to your site.
• Local Business Listings: Make sure your business is listed consistently on directories like:
• Google Business Profile
• Yelp
• Bing Places
• Industry-specific directories
• Get Featured in Local Media or Blogs: Pitch your story, success, or expertise to local bloggers, news outlets, or podcasters.

✅ Backlink Tools:

🛠️ Moz Link Explorer

🛠️ Ahrefs Backlink Checker

🛠️ HARO (Help A Reporter Out)

Moz Link Explorer – click here for more

Ahrefs Backlink Checker – click here for more

Pro Tip: Not all backlinks are created equal. Avoid buying backlinks or using shady link farms, it will likely get you penalized by Google.

5. Track, Analyze And Adjust Based on Data

This is the step many small business owners skip, and it’s a huge mistake. SEO isn’t a one and done effort, it’s an ongoing strategy. The only way to know what’s working is to track your progress, analyze the data and tweak where needed.

Key Metrics to Monitor:

• Traffic: Where are visitors coming from? Which of your website pages are getting the most views?
• Bounce Rate: Are people leaving quickly or staying engaged with your content?
• Conversion Rate: How many visitors are taking your desired action (booking a service, signing up or buying)?
• Keyword Rankings: Are your target keywords improving in search position?

✅ Essential Tools:

🛠️ Google Analytics 4 (GA4)

🛠️ Google Search Console

🛠️ Hotjar or Microsoft Clarity for heatmaps and user behavior insights

Google Analytics – click here for more

Hotjar – click here for more

Pro Tip: Set up monthly reports so you can review progress and adjust your strategy. Look for patterns: Are blog posts outperforming service pages? Do visitors from social media bounce faster than Google users? Let the data guide your content and SEO adjustments.

Final Thoughts: Don’t Overthink, Just Start

Here’s the truth: SEO is a marathon, not a sprint. Small, intentional steps like optimizing your site speed, writing better content, and tracking your results do compound and get results over time.

You don’t need to master it all at once. Start with the basics we’ve covered today and build from there.

✅ Prioritize mobile and speed.

✅ Do real keyword research.

✅ Write content that helps.

✅ Build backlinks organically.

✅ Measure and adapt.

By consistently implementing these five SEO tasks, your website will not only climb the rankings, but also convert more of your hard earned traffic into paying customers. That’s what it’s all about!

➡️ For more SEO Tips and information click here

Google Analytics – click here for more

Hotjar – click here for more

Pro Tip: Set up monthly reports so you can review progress and adjust your strategy. Look for patterns: Are blog posts outperforming service pages? Do visitors from social media bounce faster than Google users? Let the data guide your content and SEO adjustments.

The post 5 Crucial SEO Tasks Your Small Business Website Needs To Attract More Traffic and Sales first appeared on Howzit Media Marketing.

2. Expand Your Reach & Attract New Customers.

Unlike a physical store, a responsive website allows you to reach customers beyond your immediate location. With SEO-optimized web design, your business can rank higher on search engines and in turn attract organic traffic.

– Global exposure: Even small businesses can attract both local and international clients.

– Targeted marketing: Use SEO and content marketing to attract and convert high intent buyers.

– Social media integration: Drive traffic to your website from platforms like Facebook and Instagram.

 

Web Design Tip: Ensure fast loading speeds and mobile-friendly design to reduce bounce rates (The percentage of visitors who navigate away from your website after viewing only one page.)

6. Data-Driven Insights for Your Business Growth.

A website with analytics tools (Google Analytics and Search Console) helps track customer behavior.

– Monitor traffic sources: See where visitors come from (SEO, ads, social media).

– Track conversions: Measure sales, sign-ups, and engagement rates with your customers.

– Optimize marketing strategies: Adjust campaigns based on real-time data.

 

Web Design Tip: Use A/B testing to refine call to actions, layouts, and content for better conversions (a way to compare your website, email, or ad campaign to see which one performs better.)

The post Why Every Small Business Needs a Professional Website: Key Benefits & Growth Strategies first appeared on Howzit Media Marketing.

Our SEO strategies and marketing campaigns run seamlessly together to assist our local and national clients in achieving optimal results in even the most adverse of conditions.

Organic SEO is often likened to a long distance marathon and not a sprint, it is best suited to the companies that take their growth seriously. Whilst some organic results can be achieved within weeks of starting a campaign, the longer term organic growth and benefits can take from 10-18 months to achieve and maintain results. The focus on meeting Google web master guidelines and ensuring that you comply cannot be understated. We ensure that the technical aspects of your site structure and content are up to scratch and and meet web standards.

Once have your website content management, strategy and delivery platform are resolved we look towards the content that is delivered over your website social media platforms. Google will rank websites that it sees as delivering content that answers the questions of your target market.

Technical SEO – Organic Technical SEO

We specialize in the use of Organic Technical SEO when working on your website. Why you may ask? The goal is to ensure that the methods we apply to your site will ensure that there is an absolute minimal chance of receiving a manual penalty from search engines. After all you have invested time and money in your online presence, and the last thing we need is for it to drop off the rankings due to careless use of “SEO Java Scripts” and poor SEO techniques.

Organic SEO – Local Search

There are many techniques we use to ensure that your Organic SEO is configured correctly for Local Search. One of them is Rich Snippet Data, and it is important that it’s set up correctly as a “local business”. Starting a Google Business account is also important including your precise “map data” making it that much easier for your clients and future clients to find you.

Key: That local content, names etc are all included in your website content.

Organic SEO – National Search

To ensure that you get national results, we keep doing what we’ve been doing, just on a larger scale, we regularly ensure that the content quality is consistent across all platforms.

Remember that all the work that is put into the SEO and content is to build your “Brand” and get more clients engaging with your business. High web traffic, millions of Twitter followers and large volumes of Facebook fans mean nothing if you don’t sell products or services over your website and other online platforms. It is important to secure a reputable SEO consulting agency to undertake and work alongside as your business partner, this is why we are transparent with our clients when it comes to our work process, so they understand how we get the results we do.

The post Organic SEO Agency in South Florida first appeared on Howzit Media Marketing.

Whether you choose to refer to it as content marketing, Internet marketing or Web-based advertising, they all form a part of your online outreach. Modern marketers understand the advantages of utilizing websites and social media to boost and enhance customer interaction, generate sales and guarantee satisfaction. The primary goal of effective online marketing is to promote your business but the end goal is to make your business relevant to your target market.

“Have you launched online campaigns or websites and become frustrated with the process or the results?”

“Are you now contemplating outsourcing your online portfolio to a marketing agency?”

Valid questions when it comes to marketing and building your online presence. Before diving in head first and testing the limits of your patience or know how, there are a number of factors to consider and understand before making any investment. To help you, we thought we’d share a few of the top reasons companies outsource their creative needs to an Online Marketing Agency, with the end goal of building a trustworthy brand and reaching those top pages in the search engine results.

1. Brand Marketing Control

Websites, social media pages, blogs and other online assets are owned and maintained by you or your online marketing agency, because of this you’re far better positioned to leverage the benefits of your products and services than ever before. The “press releases” and content that you publish are usually in a news format and pushed through social media platforms, in addition, you’re able to post multiple news or blog items, updates, discounts, and major announcements through your social media network. This allows you to build your brand efficiently and drive it to your target market whilst essentially retaining creative control over your message and delivered content.

2. Customer Interaction

Engaging with your customers is important for any company whether it be in the “brick and mortar” stores or conducting business online. With social media, you’re able to communicate and share with your clients, gain insight into their thoughts and opinions on your products, pricing, services and updates. It is far more efficient for a customer to comment on Facebook or send a Tweet than it is to fill in a survey form.

3. Analyzing the Competition

Why is competitor analysis so important? Well if you have a website and you are lucky enough to be in the top 50 search engine results, then every website above you is doing something better. If you want or need to be on page one, then one option to is buy Pay Per Click, or better still split the budget between Organic SEO and PPC, the Organic SEO will have far longer lasting results, but also needs to be kept up in order to maintain the competitive advantage. The trick, of course, is to undertake SEO campaigns that outdo your competition and work in favor of your brand and online recognition.

4. Return on Investment

The return on investment for your SEO, online content and social media marketing campaigns can be exceptionally favorable. For a few hundred dollars a month (standard with most online marketing agencies), you can reach thousands of customers on social media, whilst retaining control when it comes to your message an Online Marketing Agency manages and develops the content and visuals to best deliver it to your target market. Social Media allows you to talk with industry leaders through blogs and LinkedIn and build a stronger online market base through the multiple channels that exist. Better yet, Online Marketing can be monitored with several tools that are available, this allows you to see just how effective each of your multi channel online assets are performing.

5. Social Media Opportunities

Most businesses use a combination of Facebook, Twitter, LinkedIn, Google+, blogging, websites, and press outlets to market on the Internet. These online assets give an in-house or outsourced marketing team much more to work with than traditional billboard and print advertising.

6. Accurate Demographic Targeting is possible

You want your message to get to the right people, so ensuring that your website and online content is current and relevant to your audience makes them essential to the success of your long term SEO and online marketing campaign. With a strong emphasis on online marketing, we are able to target specific customers searching for your business or product type. With Facebook, for example, you can promote your page to certain genders, ages, cities and interests. This is another reason content marketing has such a high ROI for small business. Collaborating with local businesses on events or over social media is also critical to the success of your brand awareness.

7. Online Branding

Branding, both on and off line, where possible is of course Key to success. Businesses that initiate online campaigns are capable of positioning their brands and brand recognition higher up in the search engine results, thereby appearing more professional and trustworthy to customers, and reach out to new markets while building a better and stronger brand.

The post Why Use An Online Marketing Agency? first appeared on Howzit Media Marketing.

When it comes to developing effective content there is no “grey area”, it is either “black” or “white”, create the good and beware the bad. Good content works for you, not against you. It is written and designed with a very specific goal in mind, to appeal to, and engage with your target audience while increasing traffic and turnover.

“Great!” You say, “Well who is my target audience?” These are customers and readers who will benefit from the content, products and services you offer on your website, your followers and supporters so to speak. It is key when Marketing and promoting your brand online that you know this target audience. Without this knowledge and insight you cannot ensure that the article is written and the media or visuals are designed in such a way that it will be appealing and engaging to your customer. Good Content ensures that you have the keywords, phrases, information and visuals available, succeeding in it’s purpose to educate and entice your readers.

Organic SEO and relevant content serve their purpose when they are created and used in such a way that people will read, engage and possibly use the article as a reference and link to it, or follow where the content is guiding them, into some form of conversion funnel driving traffic to your site, increasing your return on investment. “What is the purpose of the conversion funnel or turnover process?”, “Why do we need people to link to our article?”…To grow your business and increase your Sales and ROI.

Ask yourself these questions as you are creating your content and keep in mind it’s purpose;

• What are you hoping to achieve with your article or content?

• Is your content meaningful or does it have a purpose?

• Does your content speak to or promote your brand?

• Is there a call to action, will the reader click to learn more?

• Do you want the reader to join your mailing list or subscribe to a newsletter?

• Is it for review purposes, where you would like them to purchase a service or product?

• Is your content written to be informative to both your reader and the search engines? (Very Important)

• Can the reader trust your content?

Good Content is noticed, used and shared. it works for you by creating an audience that believes and trusts in the information you’re delivering them. Even good content needs to be managed though and doing so is not always as straight forward as many web developers would have you think. Always remember:

Who (Are you writing content for.)

What (Is the purpose of your content or message.)

Where (Is your target audience.)

When (Will your content be relevant, now? or never?)

Why (Should the reader take interest.)

What is Bad Content?

Simply put…Bad website content is generally considered to be poorly written, coupled with unappealing visuals and lacking creativity. It contains useless information that has no benefit to the reader and lacks valuable insight, usually due to poor research on the subject matter. Bad content doesn’t take advantage of the call to action, leading readers and customers into the conversion funnel or turnover process for sales and sign up, which in turn reduces your ROI. Even worse it is untrustworthy and chases people away from your site, decreasing traffic and lowering your ranking on search engines.

In conclusion, ensure that you have well written, well researched content aimed at delivering results both in terms of SEO and steering engaged clients into the conversion process. It is important that your content makes a difference to the reader be it big or small.

For more information, or to take advantage of our services in Marketing your Business or Brand, give us a call.

CALL US

The post Content – Good vs Bad first appeared on Howzit Media Marketing.

We’ve discussed SEO GAP analysis and its role in SEO competitor analysis and Marketing, in a previous article Marketing To Fort Lauderdale – Website Gap Analysis, however  there are more definitive ways in which to determine how much work there is to do in any SEO campaign and how we get customers to find you online.

Customers today rely on search engines and mobile apps to find locations and information about businesses that they are interested in or require a service from, especially when it comes to local business in a specific target area. If they can’t find you, you are losing potential customers and business. South Florida is not only a popular  tourist destination but has a wealth of local businesses that communicate and collaborate with each other. To enter this market you not only need to know your physically local competition, but your online one as well. This allows you to reach out to the businesses that you can have a symbiotic relationship with and benefit from. The best and fastest way to gather such information is a local web search of your surrounding area or state. It is more important though that your business has a local online presence and is ranked favorably.

The “Key” Word

When we research a company to determine what’s required to boost their online presence, we use a tool like SEO GAP analysis and some manual declarations to assist us in our keyword and serp research related to their field. These can also be applied by the casual web searcher for more refined results. In any SEO campaign we first analyze what we have to overcome to get our client to the position they would like (The ranking and availability of their site on search engines.) When we opt to do it manually, we use search tags like the “Allin[request]:[search term]” prefix when searching on Google.

For example if we type in the search term “SEO Consultants in South Florida“, we get one set of results, a more broad range typically not specific to the key term “SEO Consultants” often including additional search terms loosely related to the subject. On the other hand if we type “allintitle: SEO Consultants in South Florida” into Google Search we get a different set of results, a more specific and refined selection according to the key search term. In the case of researching and determining a clients online standing, we would do the same for all the following prefix sets; allinanchor:, allintext:, allintitle:, allinurl:, cache:, define:, filetype:, id:, inanchor:, info:, intext:, intitle:, inurl:, phonebook:, related:, site:.

[pexyoutube pex_attr_src=”https://www.youtube.com/watch?v=dhgtXjhjSM8″][/pexyoutube]

In concluding and gathering our research, we had better determine our clients standing and online presence rankings. The allin prefix search, is a powerful tool in evaluating the true value of a clients representative title, content anchor text etc

The internet can be a confusing and daunting place for new and even established business owners. Just having a website or social media account is not enough to attract new business or keep existing customers. Your online presence conveys your relevance to a sometimes fickle online audience. SEO and Online Marketing play an important role in getting your business “out there” and noticed.

We have over 20 years web experience and can get you where you need to go fast. Feel free to call us, ask us questions and let us work with you in getting you where you need to be.

CALL US

The post South Florida Marketing – Gap Analysis using the “all-in” prefix first appeared on Howzit Media Marketing.

Use Howzit Media Marketing as your next Marketing company!
This is quite a bold statement you may say, but with our years of experience, the confidence in our creative team and the rate at which we can get you high up on Google search results, it is well worth considering us, and having an in depth chat about how we can assist you in marketing to the the greater Fort Lauderdale area and beyond.

Your Website and the value of SEO Consulting

The challenge for so many business’s today is having an online presence, it has become a vital part of practicing business in the 21st century. Some businesses are big, some small, but they are all competing with one another to get to that all elusive page one Google ranking.

You may well ask, well I have a website and it has been up for years, why are there no visitors? Why can no one find my website? The simple answer is that every single website that is above you in the rankings, is doing something you aren’t, or has something you don’t! This is where Howzit Media Marketing come in, whether it is on line or off line marketing, We are here to help.

There are so many different reasons why your website has, or could have the position that it does, it could be technical i.e. A problem with the site structure or the back links – not enough or a lack there-of. There could be insufficient content on your site, or it could be poor quality. Now don’t get offended when we say “poor quality” because to a viewer or prospective customer “poor quality” has no value to them, it does not peak their interest enough to take notice. We believe in delivering relevant content, creative visuals and functional SEO that captures the reader and their attention, bringing them back for more. This is key in the success of your website, a constant customer or viewer base with return traffic. In SEO consulting we believe it is important to explain to each of our clients the key aspects that drive the success of their website. We do the work and build a solid structure but we like our clients to know how the house is built.

We get results and we tell you how!

The Howzit Media Marketing team has many years of working with clients around the world and building successful brands. Having extended our reach into South Florida, specifically Fort Lauderdale, we are ideally suited to give you world class service and results you want and need. Your brand is as important to us as it is to you, you may have heard that before, but we believe it and it shows in our clients results. Almost all of our clients who have SEO contracts with us, are ranking in one term or another on page one of Google and other search engines. There is a science and proven method behind what we do, and we explain this to you, how we go about improving your rankings to get you the best position possible and drive the traffic to your site.

Sticking to the budget

Our creative team are not there to bog you down with technical jargon, or confuse you with details that you have no time for. We use non technical language that will help you better understand how your business will benefit from our services. Our fee structure is clearly outlined and will enable you to choose what services you feel you can afford and at what rate you wish to progress. There is a reason we don’t publish our fees online, each clients needs are different and we work with your budget to produce the greatest results.

Give us a call today and lets get your business moving up the search engine rankings.

CALL US

The post Ft. Lauderdale Marketing Agency and SEO Consulting – Working Together first appeared on Howzit Media Marketing.

In our last article we had a look at GAP Analysis, what it meant and and how we implement it for our clients, We touched on the process of collating sufficient data to see how much work lay ahead in getting a clients website to the illustrious and oh so illusive page one of Google.

Now we will take a look at the “CRO” or “Conversion Rate Optimization” for your Fort Lauderdale business website, what it means and how to configure it for the best results, we will not be covering all aspects of it, but just enough to provide some information to our readers and clients. We will mention one or two tools that we use in today’s best practices.

Conversion Rate Optimization relates to the optimization of the various landing pages on the sites to ensure that the maximum conversion of inbound leads is achieved. This is a practice which we consider to be very important when looking at any SEO review of a clients website.

This is best explained with means of an example. On your current website your stats are as follows, for every 10000 visitors you have, you have 800 enquiries of which you convert 200. This is your baseline.

If we test different landing pages using the current best practice techniques, for example, we split the email lead generation, email or social media campaign to two or more landing pages, we then monitor the results using analytics. Any page that breaks the baseline becomes the new landing page etc.

Now there are techniques and products to assist with this, products like Crazy Egg which show where your visitor is looking and tracking his movements, thus allowing you to optimize your page with current images, content and forms to absolutely maximize page revenue.

If the visits to your site were the same and your enquiries up at 2800, then converted to 1200 in leads due to the better “CRO”, your ratio is up 33%, and that adds quite a bit to the bottom line. In layman’s terms it is quite possible to double your turnover in a day by optimizing certain webpages.

We don’t need to tell you that these techniques are viable options to look at when investigating CRO as part of an SEO package.

For more information about CRO and optimizing your website contact us at Howzit Media Marketing.

The post Marketing to Fort Lauderdale – CRO first appeared on Howzit Media Marketing.

The SEO Marketing Challenge

Howzit Media started out as a creative advertising and branding agency focusing on specific services and a market based in Fort Lauderdale. Over time we have adapted and evolved our business model to suit a wider market, one that requires innovative, creative and unique tools to capture a diverse audience. Even with a foothold in the creative industry it was still a struggle to get the leads and enquiries that we knew page one would bring us. We had to adapt, and gain the knowledge and expertise in the best practice techniques of SEO, learning how they benefit a campaign in todays economy and online based consumer markets.

The SEO Marketing Solution

The solution was embracing our need to adapt in order to give our clients the best all round service possible, especially for their online marketing needs. We decided to build up and equip our “tool shed” as we like to call it, with tools like SEO Consulting and Implementation. We needed to offer our clients said tools in addition to our creative services when it came to marketing their brand. Being firm believers in the philosophy “If you don’t know, embrace the knowledge of someone who does know” we went in search of a partner, specifically one that could help us and our clients attain the search engine presence that is required when marketing a brand to the online consumer.

The Results Of Great SEO And Marketing

We found our match when we partnered with a Specialist SEO Consulting Company (Organic and White Hat SEO only) you could call it creative marketing kizmit! The results have been amazing for us and our clients. From striving to get a high result on our name alone, we are now sitting on page one for Broward County and Ft Lauderdale with over 19 Google page one results, these are for relevant terms like “Branding Agency Broward County“, Organic SEO Consultants for Broward” or even “Organic SEO Consultants Ft Lauderdale“. We are moving quickly through the ranks for terms like “Marketing Agency Ft Lauderdale” and have another 20 terms bubbling just under page one. Many more have broken through into the top 50 and top 100 positions, all in just 7 weeks! It has been a lot of hard work, but very rewarding. We are now in a position to say with confidence to each client, “If we can do it for ourselves, we can do it for you.”

SEO Consulting and the SEO Techniques are not rocket science, but there is an exact science behind using them effectively in marketing a brand or product. When used correctly they can give you amazing results on the search engines. How did we get to the position we are now? Great analysis of our current standing, a strategy and the implementation roll out plan based on our seo research, and with all of this, we have seen amazing results.

The Future | SEO And Marketing With Howzit Media

We are constantly involved in that “never ending struggle” for that illustrious and oh so illusive page one status, but it’s what we do, and part of the services that we offer our clients to promote their brand for a better return on their investment. We have the best people for the job and our marketing team works closely with each client to cater to their needs, we all succeed when we work together. The South Florida market is diverse and we constantly need to evolve to better suit our clients needs. The future is bright and it is our goal every day to break those creative design and marketing boundaries, building brands and captivating that target market.

If you would like to chat to us about achieving the same results for your website, contact us today and tell us about your company and your marketing needs.

CLICK HERE TO CONTACT US

The post 19 Google Page One Positions In Just 7 Weeks – SEO Marketing first appeared on Howzit Media Marketing.

In a previous article about SEO techniques we mentioned one of the “Offsite” elements, that being Local Directories. “Local” Directory Services are still used extensively by people or businesses when searching, so it is prudent to take every opportunity and get relevant quality back links to your sites and listings. This is crucial for these directory services in order to appear in the Search Engine Result Pages (serps), however we must add that one should not use any old directory service! We do our homework and investigate the pagerank or page authority of these directory services, we look for a minimum PR3 or page authority of 30 (the page ranking). Google penalized many of these directory services a few years ago and stripped them of their rankings as they came to be seen as nothing more than “Link Farms”.

Local Business Directories

Local business directories can be a valuable and often overlooked source of traffic and links. As Google continues to roll out  “Universal Search” results, one can see that they are becoming very regionalized.

One of the many benefits of submitting to local business directories includes:

Local Brand Recognition: Good brands tend to be well established, which is reflected in their Page Authority or Page Rank. They are not usually targeted by optimizers, which helps to create a unique profile and increase recognition amongst a growing customer base. It is important to establish your brand in the local market and build trust with the businesses (in your targeted directory) and consumers that support you.

• Tip: Some listings are free of charge and you’ll also benefit from local human traffic. Submit to and take advantage of these free listings increasing your ROI and benefiting your budget.

Google is once again the logical starting point when we go hunting for local directories, we take our time and are thorough. It is key to start really local and then broaden the search circle to include local towns or cities and then the county. 

• Tip: Remember always make notes (a log) of the dates of your submission as well as the URL to the listing. Keep all your data on a spreadsheet for ease of use.

We hope that you have found this article useful, but remember, we can do all of this for you and give you the time to manage your business. Give us a call today to find out more.

Howzit Media Marketing is a Creative Marketing Agency based in Fort Lauderdale, Florida. We specialize in Marketing, Online Marketing, Branding, SEO and Social Media Consulting.

The post Offsite SEO Techniques – Local Directory Services first appeared on Howzit Media Marketing.