Launching your business website is more than just clicking “publish.” and leaving it be. A well executed launch sets the tone for your online presence, helping you generate traffic, capture leads, and convert visitors into customers.
This guide breaks down the critical steps you need to take before and after going live.
Pre-Launch Checklist
Before you hit publish, make sure your site is truly ready. Here’s what to check:
1. Design Consistency
- Are your fonts, colors, and branding consistent across all pages?
- Is your logo high quality and in the correct position?
- Is your layout responsive (works on all devices)?
2. Content Proofing
- Check all spelling, grammar, and clarity.
- Make sure headlines are engaging and benefit-focused.
- Use clear CTAs (calls to action) throughout the site.
3. Link Testing
- Click through every button and link to ensure nothing is broken.
- Test navigation menus on desktop and mobile.
- Check for 404 errors using Broken Link Checker.
5. Mobile Optimization
- Your site must be fully responsive.
- Almost 64% of traffic these days is from a mobile device.
- Test using Google’s Mobile-Friendly Test.
- Make sure buttons and links are easy to access and tap (use.)
Connecting to Google Analytics & Google Search Console
Once your site is ready, it’s time to track performance.
1. Google Analytics (GA4)
This lets you monitor how people use your website.
- Set up a free Google Analytics (GA4) account at analytics.google.com.
- Add the tracking code to your website (use a plugin like Site Kit if you’re using WordPress).
- Track your goals such as form submissions, phone clicks, or purchases.
2. Google Search Console (GSC)
This free tool gives you real-time data helping your site appear in Google search results.
- Sign up at search.google.com/search-console.
- Submit your sitemap.
- Monitor for page crawl issues, broken links and keyword performance.
Tip:
Connect both tools via Google Site Kit for a seamless WordPress integration.
Announcing Your Website: Get the Word Out!
1. Social Media Blast
Share your website launch across all platforms. Take advantage of Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter) to spread the word.
- Use eye-catching graphics for your visuals for better engagement (create with Canva).
- Write a compelling caption like:
“We’re live! Check out our new website and grab our free business checklist 🎯 👉 [link]” - Use relevant hashtags and tag local accounts or industry partners.
2. Email Marketing
If you do not already have an email list, BUILD ONE! Prior to your site going live, send an announcement to everyone on your email list.
- Include a screenshot of the homepage and a “tour” of the new site.
- Tease a special offer or free download to incentivize traffic and clicks.
- Use email marketing tools to build converting layouts: MailerLite, ConvertKit, or Mailchimp.
3. Press Release or Local PR
Write a brief press release about your new website, the services or products you are offering and how you stand out from your competition. Increase reach and grow your business.
- Submit to local online news sites or niche blogs.
- Try tools like PRLog or EinPresswire.
Creating a Lead Magnet
A lead magnet is a freebie that encourages visitors to exchange their email address for something valuable, growing that all important email list and leads.
Popular Lead Magnet Ideas:
- Checklist: e.g. “10 Home Improvement tips for a Fort Lauderdale home owner.”
- Ebook or Guide: e.g. “How to stick to that healthy diet .”
- Free Templates: e.g. Social media post calendar, manifestation diary.
- Discount or Free Consultation.
Tools to Create Lead Magnets:
- Content Design: Canva, Adobe Express
- PDF Hosting: Dropbox, Google Drive
- Opt-in Forms: Mailchimp, ConvertKit, or Elementor Forms
Tip:
Add a form to your homepage and blog posts that offers the magnet in exchange for an email address.
You’re Ready To Launch!
A successful website launch isn’t just about going live, it’s about making an impression. By following this checklist and solid marketing plan, you’ll set you business up for success and attract traffic, capture leads, and start building real momentum online.
Want help setting this all up?
We’re here to help your business grow – Schedule a Free Strategy Call