The post Why Your Business Needs A Mobile Friendly Website in 2025, And Tips On How To Make It Happen. first appeared on Howzit Media Marketing.

2. Expand Your Reach & Attract New Customers.

Unlike a physical store, a responsive website allows you to reach customers beyond your immediate location. With SEO-optimized web design, your business can rank higher on search engines and in turn attract organic traffic.

– Global exposure: Even small businesses can attract both local and international clients.

– Targeted marketing: Use SEO and content marketing to attract and convert high intent buyers.

– Social media integration: Drive traffic to your website from platforms like Facebook and Instagram.

 

Web Design Tip: Ensure fast loading speeds and mobile-friendly design to reduce bounce rates (The percentage of visitors who navigate away from your website after viewing only one page.)

6. Data-Driven Insights for Your Business Growth.

A website with analytics tools (Google Analytics and Search Console) helps track customer behavior.

– Monitor traffic sources: See where visitors come from (SEO, ads, social media).

– Track conversions: Measure sales, sign-ups, and engagement rates with your customers.

– Optimize marketing strategies: Adjust campaigns based on real-time data.

 

Web Design Tip: Use A/B testing to refine call to actions, layouts, and content for better conversions (a way to compare your website, email, or ad campaign to see which one performs better.)

The post Why Every Small Business Needs a Professional Website: Key Benefits & Growth Strategies first appeared on Howzit Media Marketing.

Whether you choose to refer to it as content marketing, Internet marketing or Web-based advertising, they all form a part of your online outreach. Modern marketers understand the advantages of utilizing websites and social media to boost and enhance customer interaction, generate sales and guarantee satisfaction. The primary goal of effective online marketing is to promote your business but the end goal is to make your business relevant to your target market.

“Have you launched online campaigns or websites and become frustrated with the process or the results?”

“Are you now contemplating outsourcing your online portfolio to a marketing agency?”

Valid questions when it comes to marketing and building your online presence. Before diving in head first and testing the limits of your patience or know how, there are a number of factors to consider and understand before making any investment. To help you, we thought we’d share a few of the top reasons companies outsource their creative needs to an Online Marketing Agency, with the end goal of building a trustworthy brand and reaching those top pages in the search engine results.

1. Brand Marketing Control

Websites, social media pages, blogs and other online assets are owned and maintained by you or your online marketing agency, because of this you’re far better positioned to leverage the benefits of your products and services than ever before. The “press releases” and content that you publish are usually in a news format and pushed through social media platforms, in addition, you’re able to post multiple news or blog items, updates, discounts, and major announcements through your social media network. This allows you to build your brand efficiently and drive it to your target market whilst essentially retaining creative control over your message and delivered content.

2. Customer Interaction

Engaging with your customers is important for any company whether it be in the “brick and mortar” stores or conducting business online. With social media, you’re able to communicate and share with your clients, gain insight into their thoughts and opinions on your products, pricing, services and updates. It is far more efficient for a customer to comment on Facebook or send a Tweet than it is to fill in a survey form.

3. Analyzing the Competition

Why is competitor analysis so important? Well if you have a website and you are lucky enough to be in the top 50 search engine results, then every website above you is doing something better. If you want or need to be on page one, then one option to is buy Pay Per Click, or better still split the budget between Organic SEO and PPC, the Organic SEO will have far longer lasting results, but also needs to be kept up in order to maintain the competitive advantage. The trick, of course, is to undertake SEO campaigns that outdo your competition and work in favor of your brand and online recognition.

4. Return on Investment

The return on investment for your SEO, online content and social media marketing campaigns can be exceptionally favorable. For a few hundred dollars a month (standard with most online marketing agencies), you can reach thousands of customers on social media, whilst retaining control when it comes to your message an Online Marketing Agency manages and develops the content and visuals to best deliver it to your target market. Social Media allows you to talk with industry leaders through blogs and LinkedIn and build a stronger online market base through the multiple channels that exist. Better yet, Online Marketing can be monitored with several tools that are available, this allows you to see just how effective each of your multi channel online assets are performing.

5. Social Media Opportunities

Most businesses use a combination of Facebook, Twitter, LinkedIn, Google+, blogging, websites, and press outlets to market on the Internet. These online assets give an in-house or outsourced marketing team much more to work with than traditional billboard and print advertising.

6. Accurate Demographic Targeting is possible

You want your message to get to the right people, so ensuring that your website and online content is current and relevant to your audience makes them essential to the success of your long term SEO and online marketing campaign. With a strong emphasis on online marketing, we are able to target specific customers searching for your business or product type. With Facebook, for example, you can promote your page to certain genders, ages, cities and interests. This is another reason content marketing has such a high ROI for small business. Collaborating with local businesses on events or over social media is also critical to the success of your brand awareness.

7. Online Branding

Branding, both on and off line, where possible is of course Key to success. Businesses that initiate online campaigns are capable of positioning their brands and brand recognition higher up in the search engine results, thereby appearing more professional and trustworthy to customers, and reach out to new markets while building a better and stronger brand.

The post Why Use An Online Marketing Agency? first appeared on Howzit Media Marketing.

Collaborating with local businesses and building a strong working relationship is an important part of B2B Marketing. Interacting and engaging with your community, gives them a reason to want to communicate and work with you.

B2B Marketing (Business to Business) has changed and evolved into communicating and collaborating online. An online presence can change your prospects and audience. Customers today rely on the internet to research brands, build relationships and find facts. It is important that any small business takes advantage of this not only for sales turnover but to build a relationship with like minded business owners in their area.

Who are you talking to and what do you want to say?

If you’re a small business looking to work with or sell to other businesses it is essential that you have a marketing plan to deliver your message and make sure your audience is listening.

Your Content

What is the story of your brand or product? Nobody likes a boring story so it is important that your content delivers your message in a dynamic way, making it relevant to your audience. The goal of relevant content is to educate and in turn sell your product or brand, the customer should be drawn in not only by your message but in the way you deliver it. Good content not only consists of useful information but visuals and media that work to promote your company, make sure that your story is heard and shared.

Your Website

Your online presence needs a home, your internet store front so to speak. Your website is a vehicle to convey a message and tell an audience your story, explaining your business goals to prospective clients and partners. It is an important part of building trust and delivering information to your consumer. First impressions do last and it is important that when people search for you online that they are engaged and connected to your brand. The online consumer has a very short attention span when it comes to sub par websites and those that have no relevance to them or their business.

Who is your audience?

This is one of the most important questions when developing a marketing plan. You don’t want your brand to get lost in the crowd, instead the goal is to target your specific market. It is key to listen to your customers as well as your competitors, following trends in your industry and taking notice of how people are being influenced and who is influencing them. When marketing to other businesses for sales or collaboration it is obvious to target those that you can build a working relationship with and will benefit from your product or services.

Express Your Ideas Socially

Social Media is no longer just people chatting on Facebook and Twitter or posting their home made video’s on YouTube. It has become a tool for your business to connect with the consumer and audience, express your ideas, promote your brand and increase your online presence. Social Media is where your content should be even more dynamic and more relevant. Successful B2B Marketing embraces social media as a tool to collaborate and build business relationships, communicating and working together to drive sales, create leads, entice new customers and develop long term clients. People like to share useful information and will do so if your content is relatable and can benefit them or their business.

Commit and Engage

You may have an online presence and be socially active but if people search for you, find you and then leave thinking that’s all you have to offer, all the hard work is for nothing. It is important to engage with the audience and stay in touch, give them options of email or newsletter subscriptions where you can offer them rich and relevant content on a constant basis. Your social media links should be prominent giving them the option of following, liking and more importantly sharing your content. Committing to your audience or B2B relationship is about delivering a better and beneficial customer experience, developing trust in your product or brand and funneling that into referrals, sales and long term clients.

The digital economy is very competitive, but successful and unique B2B Online Marketing can even the odds and benefit your business in more ways than one. It is important that your online marketing plan is driven by creativity and relevant content that builds trust in the reader and consumer. A good brand our message is found, followed, shared and liked.

The post B2B Online Marketing Essentials first appeared on Howzit Media Marketing.

In a previous article about SEO techniques we mentioned one of the “Offsite” elements, that being Local Directories. “Local” Directory Services are still used extensively by people or businesses when searching, so it is prudent to take every opportunity and get relevant quality back links to your sites and listings. This is crucial for these directory services in order to appear in the Search Engine Result Pages (serps), however we must add that one should not use any old directory service! We do our homework and investigate the pagerank or page authority of these directory services, we look for a minimum PR3 or page authority of 30 (the page ranking). Google penalized many of these directory services a few years ago and stripped them of their rankings as they came to be seen as nothing more than “Link Farms”.

Local Business Directories

Local business directories can be a valuable and often overlooked source of traffic and links. As Google continues to roll out  “Universal Search” results, one can see that they are becoming very regionalized.

One of the many benefits of submitting to local business directories includes:

Local Brand Recognition: Good brands tend to be well established, which is reflected in their Page Authority or Page Rank. They are not usually targeted by optimizers, which helps to create a unique profile and increase recognition amongst a growing customer base. It is important to establish your brand in the local market and build trust with the businesses (in your targeted directory) and consumers that support you.

• Tip: Some listings are free of charge and you’ll also benefit from local human traffic. Submit to and take advantage of these free listings increasing your ROI and benefiting your budget.

Google is once again the logical starting point when we go hunting for local directories, we take our time and are thorough. It is key to start really local and then broaden the search circle to include local towns or cities and then the county. 

• Tip: Remember always make notes (a log) of the dates of your submission as well as the URL to the listing. Keep all your data on a spreadsheet for ease of use.

We hope that you have found this article useful, but remember, we can do all of this for you and give you the time to manage your business. Give us a call today to find out more.

Howzit Media Marketing is a Creative Marketing Agency based in Fort Lauderdale, Florida. We specialize in Marketing, Online Marketing, Branding, SEO and Social Media Consulting.

The post Offsite SEO Techniques – Local Directory Services first appeared on Howzit Media Marketing.

Using our trusty friend Google, we typed in “Definition of Marketing“, and it was at that point when the fun started…

According to the Google search, which came back with thousands of results, at the top of the results page was the definition of Marketing;
“Marketing, ˈmɑːkɪtɪŋ/, noun, noun: marketing ” the action or business of promoting and selling products or services, including market research and advertising.” Google.com

The American Marketing Association defined it as follows, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (Approved July 2013 ama.org)

From Investopedia, the following “DEFINITION of ‘Marketing‘ “The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four ‘Ps’ of marketing are product, place, price and promotion.”

What it brought home to us is that when researching particular topics, it is important to do it with your particular vertical industry sector as the reference point, especially in this case when looking at marketing.
As this article was never meant to be about giving a definitive answer for the term Marketing, only the challenges one faces when researching key word terms and values (for there is no one true meaning for marketing, it would appear – depends on the who, what, where, when and why syndrome applies here)

If you would like to read more on this topic, Heidi Cohen wrote a great piece with far more definitions in, it can be found here: http://heidicohen.com/marketing-definition/

If you feel that we can be of assistance with your online marketing, then please call or drop us an email, we would love to be able top assist you in whatever “Marketing” space you maybe in.

The post Marketing – What Is It? first appeared on Howzit Media Marketing.

In our previous three articles on online content marketing, we cover a number of different areas to consider when reviewing your content, and how you intend to use it to market to clients and business’s in your area. Ask yourself these questions…

Does your content matter to your audience? Is your content guided by your audience intent? What is your audience searching for? It is beneficial to be useful to your readers because once you are not, they have no use for you. That might sound harsh but as we explained in previous articles the relevance of your content is extremely important to the reader, if they can benefit from it they will continue to read it.

The SEO value of well written content cannot be understated at all. To SEO consultants, content allows them to focus clients activities across their sites. You can write all the content in the world, but at the end of the day if it is not useful to your readers then there will be no conversion in to results, and conversion is the only reliable test of success.

When online content is created, it’s purpose is to achieve certain goals, like establish brand authority; or serve as a helpful informational and educational resource for readers. The web content that you create is written for the overall purpose of promoting a product or service and educating the public about your brand. At Howzit Media Marketing when we create content for our clients we take into consideration their target market and location. It is important to “keep the locals happy” and create content that will encourage them and a wider audience to take notice of your company. We live and work in Fort Lauderdale, so in turn we market to our “backyard” and surrounding areas. Our content is beneficial and informative to the local businesses, but can also be adopted to target a larger market.

Regardless of what the underlying intentions are behind your thought process when creating content, it is likely to fall short of your ultimate goals if it does not elicit some form of response from whomever reads it. Sharing is caring, if your readers care about the content they are reading they will share it, this is a beneficial response.

Whether you are writing content that will be used to entice your audience into purchasing your product or service, creating engaging social media updates, or producing online content, you should strive to include consistent and compelling calls to action. You do this in order to help guide your audience through the stages of the engagement process and, ultimately, your business sales funnel successfully. Leaving these vital components out of your online content is like a buying a Ferrari but having no keys to drive it, sure it’s all flashy and looks cool but it’s useless. This leaves you unable to enjoy the fruits of your labor and an inability to power it through to its conclusion.

Look at the triggers that suit the demographic of your client base and write your content to suit them.

As you plan ahead in 2015-2016, consider now what kind of writing practice works for you, and then go forth and create compelling content.

Thanks for reading, we hope that the information in this 4 part series has been beneficial to you. If you would like to get in touch with us about marketing your company please feel free, we are always up for a good chat and love to help.

The post Online Content Marketing. Part #4 – Good Intentions first appeared on Howzit Media Marketing.

Welcome to Part 3 of our 4 part series on Content Marketing

This is not a title.

This is a title!

Titles are used to “Hook or Grab” the attention of the reader and state the significance of your content. It is important to write attention grabbing titles whilst using visual breaks, dynamic images or graphics related to your content.

There are a large number of companies and business’s that operate in and around Fort Lauderdale that are all competing for results on search engines and landing pages. The requirement for the competitive edge when it comes to local search has become a game changer. Howzit Media Marketing is a well positioned Marketing agency with years of search experience in Branding, Creative and Organic SEO.

As we all look to add that one item that will change the game in our favor, website content is playing a critical role; but the title, even more so. Statistics show us that up to 80% of the click through’s from any article, or social media content is from the words that are contained in the header or tag line, those words that strike a chord with readers and engage them!

Anyone who has arrived at the world of website content creation by way of journalism, understands the value of a “catchy headline”. Readers’ eyes tend to navigate towards what they find the most intriguing, compelling, or curious on the page. When the reader is presented with multiple options, or when faced with a limited time frame for absorbing content, the headline or title is the hook! If you are creating online content for a business client, it will do absolutely nothing for sales, lead conversions, or ROI if you are unable get readers to engage with that content, end of story.

Once you’ve captured your readers’ attention with your headline, you still need to keep their eyes on your page until the very end of the piece (so they see all of the calls to action). Using sub-headings correctly formatted with the correct heading tag is also very important, as are the use of meta tags and tags that reference the various sections or categories within your site. Use bullet points to break up the page and use engaging images that capture your clients interest as well.

The post Online Content Marketing. Part #3 – Titles first appeared on Howzit Media Marketing.

At Howzit Media Marketing we specialize in Online Marketing, White hat SEO and Organic SEO as well as Print and Media Marketing. We like to share whatever knowledge we can with our clients to help them understand how we are going to grow their customer base and promote their company.

Capture readers with a Tag Line

Starting from the beginning, your TAG LINE is the most important bit of content, the header is critical, this is where you captivate and entice your audience leading them to read more. You may ask, “What is a tag line?” It is that catchy sentence or wording that interests the reader.

It is important to remember when writing to an online audience that you cover the following – Who, What, Where, When and Why? These should all be covered in your content detail. It is also important to remember that Search engines need text or copy in order for the algorithms to ascertain what the semantics of your content are, “what we mean and where we are going with the content.”

2. SEO – The success is in the smallest of details.

When we talk in terms of SEO, Please, don’t ever lose sight of its unique power and the ultimate value it can provide to your overall content strategy. Keywords that are selected with care and research are a non negotiable when it comes to writing your online content. Do your research on trends, look at terms in the singular and plural as these can return dramatically different results in some cases.

Relevant keywords should not be used gratuitously throughout the content, but should be used frequently and in the context of the reader, this will bring people to the online content you have created.

There is a where and when to use keywords in the technical structure of writing the content to suit your audience, also, don’t forget that those keywords also become the tags to your stories, this is very important, we have clients who at various stages are found merely on the TAG’S!

We hope that this has given you a few pointers, still not sure? Give us a call, we would love to help you.

The post Online Content Marketing. Part #2 – SEO first appeared on Howzit Media Marketing.

Whether it’s after we launch a website or a few weeks later, we start to look at how we can get traffic flowing over the site, and even better, some transactions and convergence. People come to read and get insightful information from your website so it benefits you to provide it for them.

“All the words I use in my stories can be found in the dictionary — it’s just a matter of arranging them into the right sentences.” — Somerset Maugham

As many content creators know, it takes far more than just good ideas, grammar and a flair for words to be successful at online marketing and content creation for an online brand. So we thought it would be helpful to look at a few of the best practices — including a few of our observations based on our own experience.

1. Get the Quality AND Quantity of your web content right.

With the advent and proliferation of online marketing, writers and content creators have become exceptionally good at “making sweet”, on the search engines ability to rank websites highly based on inbound links, link farming, ill advised keyword saturation, and more. Google is without a doubt the most used and most popular of search engines — Its software, data engineers and developers keep an eye on trends that help ensure that its algorithms are updated to accommodate the latest digital marketing strategies, and to ensure that it meets the evolving consumer online search behaviors.

Google’s Penguin update and more recently the Hummingbird update allowed for its search engines to distinguish a quality algorithm to help identify quality websites and sites whose content was deemed to be “spammy”, this also includes link bait laden sites, leaving some marketers frustrated by the frequent need to revisit their marketing strategies.

Given these ongoing and almost constant algorithm updates that Google rolls out, Fort Lauderdale and local businesses that engage in quality and unique web content creation should naturally stand out, their content should rank more highly on both Global and Local search engines.

The post Online Content Marketing. Part #1 – Quality & Quantity first appeared on Howzit Media Marketing.