Knowledge Base
Know How to manage your online brand.
This is where we teach you the skills to develop and manage your brand online. From WordPress Know How to best SEO practices, you will be given the tools for success.
Featured Articles
- Local SEO for Service-Based Businesses: Frequently Asked Questions
- Website Planning & Strategy: A Guide for Business Owners
- WordPress Website Setup: A Business Owner’s Guide
- Managing & Editing Your WordPress Website Basics: A Business Owner’s Guide
- Launching Your WordPress Website: A Guide for Business Owners
- WordPress Website Maintenance & Growth: Keep Your Site Running Strong and Working for Your Business
- Launching Your WordPress Website: A Guide for Business Owners
- Managing & Editing Your WordPress Website Basics: A Business Owner’s Guide
- WordPress Website Setup: A Business Owner’s Guide
- Website Planning & Strategy: A Guide for Business Owners
- WordPress Website Maintenance & Growth: Keep Your Site Running Strong and Working for Your Business
- Launching Your WordPress Website: A Guide for Business Owners
- WordPress Website Setup: A Business Owner’s Guide
- Managing & Editing Your WordPress Website Basics: A Business Owner’s Guide
- Website Planning & Strategy: A Guide for Business Owners
Web Design FAQ
If your website isn’t bringing in traffic, leads or sales…you’re not alone! We talk to business owners every day who are frustrated with confusing websites, poor performance or outdated designs that don’t work for their business.
We’re here to help! Here we have rounded up twenty real world questions business owners have asked us, and provided answers that might help you too.
Why am I getting website traffic but no leads?
You could possibly have a visibility problem with your calls to action (CTA’s). They should be clear, compelling, and easy to find on every key page. Also check your website’s speed, slow load times silently kill your conversions.
Why do visitors leave my homepage so quickly?
It’s often due to unclear messaging, cluttered design, or poor mobile responsiveness affecting their user experience and how they interact with your website. Make sure your headlines and visuals speak directly to your audience, your design is visually appealing but easy to navigate and your website is responsive and tested on multiple screens and devices.
Why isn't my website showing up on Google?
You might be missing the essential SEO basics: Check your title tags, meta descriptions, al tags, and keyword content, make sure all of these are optimized to target your intended audience. If you haven’t indexed your website in Google Search Console, make that a priority, its free!
How do I fix broken links and 404 errors?
Identify the errors by using your SEO tool or tools such as BrokenLinkCheck.com and Google Search Console. Some SEO plugins/tools offer monitoring and repair functions to remedy this issue. It is important to fix or redirect outdated URLs to keep visitors and search engines happy.
How do I know if my website is Google friendly?
This depends on your websites mobile friendliness and SEO performance. Connect your site to Google Search Console and Google Analytics. These tools help you monitor performance, track traffic and uncover technical issues that could hurt your rankings.
What makes my website user friendly?
A user friendly website has a clean layout, quick load times, intuitive navigation and clear calls to action. Visitors should easily find what they are looking and have a positive user experience, not leave frustrated.
Why does my website look weird on phones?
This means that it is not fully mobile responsive, or mobile responsive at all. It is important to optimize your website for mobile performance. Did you know that mobile traffic makes up more than 60% of all web traffic? Your website should look great and work seamlessly on all screen sizes.
What is UX and why should I care?
UX or User Experience is how users interact with your website. A smooth, intuitive user experience creates a positive interaction between your brand and visitors, which will in turn increase conversions. A confusing or negative UX = lost revenue.
Should I use pop-ups on my website?
Yes! But use them wisely! They can be annoying to some but when used properly are an effective sales tool. Time then to appear after a few seconds and when your visitors are about to leave your website. Offer compelling deals and information to increase conversion rates without annoying your visitors.
Why aren't people filling out my contact forms?
Long bulky forms, unclear calls to action (CTA’s) or hidden forms can kill conversions. Keep it simple, test the placement of your forms on pages and make sure they all work on both desktop and mobile devices.
What's the return on investment if I update my old website?
An outdated website can appear untrustworthy as it performs poorly. A redesign will boost SEO, performance, increase your conversion rates and lead to more customer inquiries, sometimes by 30-50% or more.
Is my Website I built myself hurting my business?
It could be! While DIY website builders and platforms seem cost effective with low monthly payments, they often have issues with usability, speed, mobile layouts and optimized pages for SEO. These could be offered as additional add-ons, but will cost your more in the long run. A professional design pays for itself by solving any of these issues and making sure your website is optimized for performance, building trust and driving leads.
How often should I redesign my website?
A redesign should be considered every 2-3 years, based on data driven insights like visitor behavior and performance metrics. Design trends, user expectations and search engine algorithms change quickly, so you website needs to keep up.
How does a custom designed website help my business?
Custom websites are tailored to your brand, message and customer journey. Unlike templates, they are unique to your business and build trust with your customers, improve user experience, have enhanced SEO visibility and convert better. Stand out from your competitor using that generic template.
Do I really need a blog on my website?
Absolutely! Organic SEO is reliant on adding relevant content, a blog improves SEO whilst building authority and providing valuable information to your audience. It is one of the easiest ways to generate more organic traffic and answer the questions your visitors are asking.
Can I use my website to grow me email list?
Yes! You certainly can. Convert visitors into subscribers, offer them a “freebie” or discount for email signups. Place opt-in forms in high traffic areas like your homepage or bog posts. Trust your tracking data and insights when researching the optima placement for your forms.
What should I put on my homepage?
Your homepage should be a clear outline of your value and proposition, key services, testimonials and strong call to action sections. It is your digital welcome to your visitors.
Can my website help automate parts of my business?
Definitely! You can automate appointment bookings, email responses, live chat or help and lead capture all through your website. Think of you website as one of your hardest working employees and virtual assistant working 24/7 to grown your business.
What are landing pages and why do I need them?
Landing pages are focused, standalone pages used for driving conversions, email marketing and audience insights. They are designed to convert visitors into leads or buyers, optimizing your marketing campaigns and boosting your business…they work!
Why do I need and SSL certificate?
An SSL (HTTPS) secures your website, protects customer data and helps with Google rankings, in fact your website will not load on most browsers without an SSL. Without it, your site will display as “Not Secure” which will in turn kill trust instantly.